Connect with us


CPS@NAB: Google Clouds evolves Hypes GenAI

CPS@NAB: Google Clouds evolves Hypes GenAI


LAS VEGAS If there was one dominant buzzword at NAB 2024, it was GenAI. And according to Toby Scales, head of media and entertainment at Google Cloud's CISO office, there's good reason.

Generative AI deserves the hype, he said at the Content Protection Summit, held during the NAB Show. And you need to expand the practices already in place to cover AI development.

Scales explained why GenAI is important and emphasized to CPS attendees that they should ask questions about GenAI to stakeholders and partners. He used Google's Secure AI Framework (SAIF) as a model to follow. SAIF calls for expanding strong security foundations in the AI ​​ecosystem, expanding detection and response to introduce AI into an enterprise's threat universe, automated defenses, and much more. SAIF ensures the ethical and responsible adoption of AI and is designed to answer the biggest questions surrounding AI.

Start with the data. Data poses a risk, Scales said. Anyone who works in cybersecurity knows this. And with the lack of regulatory standards around AI (so far) in the United States, you need a plan. Google aims for responsible data use by not using customer data to train its models, Scales said, and there is no third-party access to customer data.

Next, you should ask yourself what you are going to build with GenAI. At Google, we firmly believe that responsible AI is successful AI, Scales said. There is no one-size-fits-all approach to responsible AI. GenAI, whatever its use, must first be accountable to people, he added.

And perhaps the biggest question around GenAI is what new threats does it expose? The short answer to that question is data, Scales said, noting that internal company data and source code are the two largest data sets exposed with GenAI.

In threat modeling, use cases are important, he said. Start with the use case and build your threat model from there.

To launch the CPS, Richard Atkinson, president and chairman emeritus of the Content Delivery & Security Association (CDSA), provided an update on the state of the media and entertainment security industry, an overview of the program day and thanked the CDSA. community for its continued camaraderie.

We relate to each other more like friends than colleagues, he said.

CPS event attendees heard from experts on crucial M&E security topics around protecting against insider threats, standards for locking out hacking at live events, the importance of security management assessments, risks and best practices in terms of identity and integration/disintegration of production teams. And AI's increasingly important role in security was at the forefront, as the industry grapples with its benefits and consequences.

CPS was presented by Fortinet, with sponsorship from AMD, Convergent, Digital Silence, NAGRA, Prime Focus Technologies, and EIDR, in association with the NAB Show. The event was produced by MESA and the Content Delivery & Security Association (CDSA).




The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos


to request, modification Contact us at Here or [email protected]