Entertainment

Creators are the new Hollywood

YouTube CEO Neal Mohan talked about how viewers watch YouTube on the big screen, how YouTube uses AI to drive creativity, and much more. He told Brandcast: “I've never been more excited to see what's next on YouTube!” Mohan discussed the growing influence and reach of creators and how they are driving the growth of YouTube viewing on connected TV. This was a loaded pitch by creators to advertisers with key announcements. Check them out here.

Mohan said, “Creators are attracting audiences to the big screen because they are the new Hollywood. They have business strategies, newsrooms and production teams. They reinvent classic television genres, from morning shows to sports commentary. And they invent completely new ones.

Creators are redefining what we think of as television, Mohan added, and “they deserve the same accolades as other creative professionals. I believe it's time for a creator to win an Emmy.

Neal Mohan's Key Takeaways from YouTube Brandcast

Sources

1/ https://Google.com/

2/ https://www.storyboard18.com/digital/neal-mohan-youtube-ceo-creators-are-the-new-hollywood-31990.htm

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