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Are belts the secret backbone of the fashion industry?

Are belts the secret backbone of the fashion industry?


A few weeks ago, the Vogue the offices hosted a very famous American designer. Among other unofficial things, they said their belt business was booming. The category, they say, is growing 400% month over month. You don't have to be entrepreneurial to know that it means serious, well, business. Belts might just be the unsung heroes of most fashion brands. Listen to me.

Pre-VogueI spent four years as a leather goods designer in a accessible luxury label. One of my many responsibilities was designing belts alongside my boss. We have worked on belts for men and women in the company's retail and point-of-sale channels. (And with four collections a year of three deliveries each, we were doing a lot.) When I started this work, I viewed the importance of belts as just a little side quest distracting me from my main mission which was to make great bags. . About a year later, I realized how crucial these little leather bracelets were to the business. The belts do Numbers. They serve as the entry point into most fashion brands (this is the industry talk of the cheapest item to buy from a brand), and are often profitable and have great margins (this which means they don't cost much to produce and can be decently priced). Most important of all, everyone wears them. And chances are, even if you don't, one day you'll need it.

Gucci spring 2024 ready-to-wear.

Gucci, ready-to-wear spring 2024.

Photo: Filippo Fior /

Fashion writers on the Internet and on many fashion websites often speak poetically about It-bags. We love zooming in on a fabulous, even if impractical, shoe. Not so many belts, although it's a mistake to ignore them.

If you recall, Alessandro Micheles' opening statement at his first Gucci show in 2015 was a red pussy-bow blouse and double-G logo belt, the belt we then saw again and again for years. It became such a statement that when Egon Lab designers Florentin Glmarec and Kvin Nompeix teamed up with Gucci Vault last year, after Michele, they teased it at their show with a Gucci belt. It's a new day at Gucci. Sabato De Sarno wiped the slate clean, except for the double G belt, which was featured in his opening look. He knows a good accessory when he sees one.




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