Real estate growth is no longer about working harder, but about working differently

Simon Withers, REMAX Business Growth Manager, WA & SA. Image: Supplied In a profession long defined by early starts, late finishes and relentless prospecting, the definition of “growth” in real estate is evolving in ways that seem both subtle and seismic.

For decades, success was measured by the outcome: more calls made, more doors knocked, more conversations in aisles and kitchens at the end of long days.

But according to Simon Withers, WA Business Growth Manager at REMAX Australia, this formula is starting to lose its dominance, not because effort matters less, but because effort is being redirected.

“Growth is no longer just about working harder,” says Simon. “It used to be about number of contacts, calling people, knocking on doors, sending letters, making yourself known.

“There’s still a little bit about that, but today that’s changed. It’s all about AI technology, processes, and automating your systems so you spend less time prospecting and more time in front of your customers.”

What he describes is not the disappearance of traditional real estate behaviors, but a rebalancing of how time is actually spent.

Prospecting still exists, door-knocking still happens, and conversations still matter, but they are increasingly supported, and in some cases replaced, by systems designed to do the repetitive work in the background.

The real change is not just technological, but behavioral and Simon says growth now depends on the agent’s willingness to reimagine how their business actually works, particularly early in their career.

“For new entrants to the industry, we introduce more of this technology from the start,” he explains. “Establishing these processes early will make your life easier later. Established agents are obviously more accustomed to old-fashioned methods.”

This tension between old habits and new systems currently runs through almost every sector of the industry.

On the one hand, there is a growing toolkit of automation, AI-driven tracking, and integrated CRM systems; on the other, there is an identity deeply rooted in real estate which always values ​​activity, visibility and physical presence above all.

Nowhere is this tension more visible than in the way agents are expected to market themselves.

According to Simon, your digital presence is no longer an extension of your business. That’s the deal.

“We redeveloped our national website,” he says. “All of our business websites now feed directly into remax.com.au, which improves the SEO of all our businesses across the country. We are getting great results from this, directly from the traffic to these office websites.”

Alongside this centralized digital infrastructure, agents themselves are increasingly expected to be part of the marketing engine. Social media is no longer treated as a brand complement or a place to post ads; it has become, in fact, the front door of the company.

“All these platforms – Instagram, TikTok, Facebook – are all part of it,” he says.

“But it has to be entertaining. It has to be different. People are tired of seeing ‘I sold this house’ or ‘We put this property up for sale’. They want to know who their agent is, what their personality is, to know more about the person to whom they are entrusting their greatest asset.”

In many ways, this change has forced agents to adopt a new type of visibility; one that is less about polished corporate messaging and more about personality, consistency, and familiarity.

“It’s a relationship thing,” he says. “And it’s a lot harder to build that relationship electronically. But if you can do it over video, through TikTok, it’s a digital way to knock on their door.”

Even for experienced agents, this change is not always comfortable and Simon speaks candidly about his own reluctance.

“I hate taking videos of myself,” he admits. “But nowadays it’s just a method of getting in front of people. Especially among the younger generations, people in their 20s, who don’t like answering the phone. They don’t really like cold approaches face to face. So access to their living room is through social media.”

This implies that growth is no longer just about increasing effort, but about increasing relevance. Being seen is no longer enough, he says, you have to be met in the right way, on the right platform, at the right time.

But while digital tools and automation dominate much of the conversation, Simon is careful not to overestimate their importance at the expense of something more traditional and arguably more fragile: relationships.

“At the end of the day, you still have to build relationships and get in front of people,” he says. “As you develop a relationship, that person becomes clingy to you. They recommend business to you. Word of mouth remains the best form of marketing.”

This balance between systematization and human connection also shapes how agencies evolve. According to him, one of the biggest mistakes is not the lack of technology, but its excessive use.

“The most common mistake is simply adopting every possible technology at the start,” he says.

“Overwhelm yourself with systems, and also overwhelm yourself with subscription fees, which add up extremely quickly. »

Instead, he advocates a more phased approach and the gradual construction of infrastructure rather than trying to implement everything at once.

“It’s about what works best for you initially and what happens from there. When you start your business, certain things will work best for you. Later, you can adopt additional technologies to streamline the business.”

This philosophy extends to how REMAX Australia supports its network. As a franchise model, much of the decision-making around technology is filtered and organized rather than left entirely to individual business owners.

“One of the benefits of a franchise group is that we filter through all these different technologies and AI solutions and recommend the best to our business owners,” Simon explains. “So they don’t have to do it themselves.”

But perhaps the most interesting change Simon describes is not technological at all, but cultural.

A successful agency, he says, is no longer defined solely by production numbers or individual achievements, but by retention, culture and internal alignment.

“It’s about maintaining a positive culture within your company,” he says. “Retaining high-performing staff is always difficult, because when someone succeeds, everyone wants them. »

The solution, he says, is to rethink how leadership is structured internally.

“The business owner must view his salespeople and property managers as his customers and strive to provide them with the best environment in which to run his business.”

This is a reframing that positions internal teams not as employees in a hierarchy, but as operators within a supported ecosystem. And for Simon, this change is essential to long-term performance.

“You provide them with the platform to run their individual business under your company,” he says. “And that’s what really determines the results.”

And that, ultimately, brings us back to the original point. Growth is no longer a solitary quest driven solely by individual production. It becomes something more distributed, between systems, between teams and between networks.

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos