Google adds spice, boasts RCS coming to iPhone this fall

Summary Google attacks Apple in its marketing efforts by highlighting the iPhone's shortcomings in implementing RCS. RCS Messaging is a new industry standard that offers features similar to iMessage for a better text messaging experience. Apple has been slow to adopt RCS to keep users within his Apple ecosystem, but plans to do so in fall 2024.

There's nothing more interesting than a good old stale story between two tech conglomerates whose combined market capitalization is greater than the GDP of two countries, and that's what we have here. Apple and Alphabet (Google) have little love for each other, but nowhere is it more felt than when both companies attack each other in their marketing efforts. Recently, Google has gotten bullish in terms of countering Apple's market share, leading to a “Best Phones Forever” campaign that pokes fun at his USB-C implementation and lack of Apple RCS support in the iPhone 15. The latest spicy situation between Google and Apple emerges as the new Google Messages landing page for Android touts RCS coming to iPhone this fall.

Related What iPhone getting RCS means for Android You're still in the green bubble, but your photos shouldn't be blurry anymore

The Android website has debuted a new Google Messages landing page that showcases all the features the messaging app has to offer users, including artificial intelligence integration, personal styling, and security features (via 9to5Google ). One particular card showcases his RCS-specific features such as high-resolution photos and videos. Click “See more features” and scroll to the bottom to see the captivating quotes. “Apple has announced that it will adopt his RCS in the fall of 2024, which will improve the messaging experience for everyone.”

RCS is becoming the new industry standard

If you still haven't salted or buttered your popcorn after the Android website asked Apple to “fix texting,” there's no better time to hit the kitchen. Short Message Service (SMS) and Multimedia Messaging Service (MMS) have been industry standards since texting became mainstream, but they lack end-to-end encryption and lack real functionality. As such, they have been overtaken by relatively new standards. Rich Communication Services (RCS) Messaging. RCS Messaging enables the ability to send text messages between two iPhones as if you were using an instant messaging service or iMessage.

Apple has been slow to introduce RCS Messaging because it wants to keep users dependent on the Apple ecosystem and iMessage, requiring users to use older MMS and SMS methods for sending texts between Apple and Android devices. . In November 2023, Apple confirmed that it would adopt RCS in 2024, but we should not thank Google for convincing Apple. Thank you to the European Commission. Texting someone across an Android or iPhone picket line will still be a pain until later this year, but Google's RCS gloating at Apple's expense is still very funny.

Sources 1/ https://Google.com/ 2/ https://www.androidpolice.com/google-rcs-bragging-apple/ The mention sources can contact us to remove/changing this article

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