Teads Announces Creative Consortium to Drive Innovation to Improve Advertiser Results

Teads, a global media platform, today (14 June 2024) announced the launch of The Creative Consortium, a series of new omnichannel partnerships to further enhance its exceptional creative services and maximise campaign outcomes for advertisers.

The new services expand Teads' ability to work with best-in-class partners such as Perfect Corp, Aryel, Threedium, Atelar, Geenee, Vyde, Stats Perform, SmartCommerce and Audiostack to implement leading creative solutions and cutting-edge technology to deliver personalized and engaging ad experiences to advertisers.

As part of the strategic launch, the company's in-house creative team, Teads Studio, has integrated advanced creative solutions to optimise and repurpose advertising content across various digital platforms for its partners.

AI-Driven Audio Production: In partnership with AudioStack, Teads is leveraging addressable high-quality video enablement at scale and AI-driven audio production on CTV video or native to create dynamic, personalized, contextually relevant audio-visual experiences for different languages, locations, and audience segments. Real-time Sports Data Integration: Partnering with StatsPerform to embed live sports statistics into ad creatives to increase sports fan engagement. AR for the Open Web: Partnering with Perfect Corp, Aryel, Threedium, Atelar, and Geenee to introduce immersive AR experiences such as Virtual Try-On (VTO), significantly increasing consumer engagement and conversion rates. Interactive Shopping Solutions: Development of advanced shopping formats including visualizations, 3D models, dynamic ads, and shoppable scenarios. Conversational Units: Transforming shopper engagement with innovative in-ad conversational units optimized for shoppable moments, allowing consumers to interact through decision trees and select products based on their needs using Vyde. Omni-Channel Integration: Bridge online and offline experiences and enhance direct response capabilities. Innovative 3D Models: Engage your audience with compelling 3D ad formats, increasing brand recall and interaction rates.

Teads' enhanced creative capabilities have already enabled brands such as Nissan, McDonald's, Pepsi, Rimowa and Lenovo to scale the delivery of personalized ads across multiple touchpoints, enhancing customer interactions and driving business outcomes.

Teads and Nissan's cutting-edge campaign integrated CTV, OTT and mixed reality (XR) elements to promote the Nissan Qashqai. QR code integration widened engagement and increased brand favorability, reaching 41% of the UK population at least once with an average frequency of 4.1.

“We're excited to partner with Teads Studio to create a cross-screen experience that effectively reaches homes on the big screen through OTT, integrating a unique VR experience,” said Niels van der Berg, Nissan's European marketing operations director. “This innovative approach has allowed us to showcase e-POWER technology and the capabilities of the Nissan X-Trail and Qashqai in a truly compelling and immersive way.”

Other notable brands leveraging Teads’ enhanced creative services through the Creative Consortium include:

McDonald's and PepsiCo – McDonald's and Ray's (a PepsiCo company) are each partnering with Teads for UEFA Euro 2024, leveraging Stats Perform technology to integrate live statistics based on match scores directly into their ad creative. Lenovo – Lenovo was the first technology brand to deploy Teads conversation units in the U.S. and has seen impressive results. The Lenovo conversation unit recorded an interaction rate of 0.25%, representing a 66% increase over the benchmark, an active attention rate of 28.09%, representing a 180% increase over the benchmark, and a click-through rate (CTR) of 0.18%.

“At Teads, we are committed to helping our partners succeed in today's environment by increasing engagement, improving relevance and maximizing impact across all screens,” said Jonathan Lewis, head of global studios at Teads. The Creative Consortium directly supports the company's ongoing mission to be the best in glass by partnering with leading, innovative creative technology and data vendors to provide the world's largest brands with superior creative solutions optimized for omnichannel environments.

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