AI can enhance creativity, but it also has limitations

The findings make sense, given that people who are already creative don't really need to use AI to be more creative, says Tuhin Chakrabarti, a computer science researcher at Columbia University who specializes in AI and creativity, who was not involved in the study.

There are some potential drawbacks to enlisting the help of models: While the AI-generated stories are generally similar in terms of semantics and content, Chakrabarty said, AI-generated texts have many telltale characteristics, such as being very long, highly descriptive sentences, and containing many stereotypes.

Such idiosyncrasies probably reduce overall creativity, he says. Good writing is about showing, not telling. AI always tells.

Because stories generated by an AI model can only come from the data the model was trained on, the stories generated in this study were not as distinctive as ideas that human participants came up with independently. If the publishing industry adopts generative AI, the books we read could become more homogenous, because they're all generated by models trained on the same corpus.

That's why studying what AI models can and can't do is crucial to thinking about what rapidly evolving technology means for society and the economy, says Oliver Hauser, another co-author of the study and a professor at the University of Exeter Business School. Just because a technology has the potential to be transformative doesn't mean it will always be, he said.

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