Doordash, Google AI, French Wikipedia

Great moments of unexpected consequences when what seems like a great idea goes horribly wrong. Check out the whole series.

Part 1: Knead the dough

Year: 2019

The problem: Your restaurant isn't signed up with DoorDash.

Solution: Prove your value by adding restaurants for free, without notice or permission. Once you provide sales data, restaurants will sign up in droves.

It seems like a great idea and with the best of intentions – what could go wrong?

After all, people don't like having their business interfered with. Restaurants that never offered delivery services were suddenly getting complaints and bad reviews about orders arriving cold. The owner of AJ's Pizzeria in Kansas was surprised to see his restaurant on the app and his $26 specialty pizza for just $16. So he ordered pizza. A lot, in fact. He even stuffed the boxes with plain dough to boost his profits on each transaction (contrast that with DoorDash, which lost $668 million in 2019).

As with most jokes, it all depends on how you tell it.

Part 2: Quick Responses

Year: 2024

The problem: Google's search dominance is being threatened by ChatGPT.

Solution: Develop AI that provides helpful summaries and answers to Google queries.

It seems like a great idea and with the best of intentions – what could go wrong?

After all, the internet is… well, the internet. The AI ​​began repeating facts and tips it had picked up from sites like The Onion and Reddit, claiming that former President Barack Obama was a Muslim, that gasoline can be used in cooking, and recommending eating rocks as an important source of vitamins and minerals. The AI ​​even suggested adding glue to pizza, a tip that internet sleuths traced to a decade-old Reddit post by a user named “Fucksmith.”

But it does lend credence to the claim that parrots can cook.

Part 3: Wikipedia

Year: 2013

Problem: There is a Wikipedia article about a classified French military radio facility.

Solution: Ask Wikipedia to remove the page.

Apparently they've never heard of the Streisand Effect! What could possibly go wrong?

As it turned out, that's not how Wikipedia worked: the article's facts came from a publicly available interview with an Air Force major stationed there. Wikipedia balked at the idea that the page contained classified data and refused to remove it without further clarification, at which point French officials said, “Yeah, that makes sense, never mind.”

just kidding.

They summoned the representative of Wikimedia France and threatened him with arrest and imprisonment. The representative removed the entry but warned others that reposting the page was a crime. A Swiss contributor restored it the next day, and the ensuing controversy made the page briefly the most read page on the French Wikipedia. Wikipedia is now available in 38 languages.

Yes, I added the link.

A wonderful moment of unexpected results: good intentions, bad outcomes.

Do you know of a great moment with an unexpected outcome? Email us at [email protected].

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