Directional Aviation has launched FXAir as a premium product that “redefines and saves air card on demand,” the company announced today. New York City-based FXAir will complement Directional’s other required airline services — including Sentient Jet and PrivateFly — while offering customers the same on-board experience and security of its partial Flexjet program.
In fact, FXAir’s initial fleet consists of 17 former Flexjet aircraft – 12 super-average Bombardier Challenger 300s and five Global Express Express ultra-long-range expresses. He plans to add Nextant 400XT light aircraft in the coming months, and FXAir president Gregg Slow expects the fleet to expand to about 40 aircraft by the end of next year. FXAir will also source the aircraft from an approved network of flight providers not owned by Directional.
The new on-demand service was originally scheduled to launch in the fourth quarter, but with more people considering private jet travel to minimize the risk of coronavirus exposure, Directional decided to expedite the introduction of FXAir. According to Slow, FXAir has been quietly trading with customers for the past month and started flight operations yesterday.
While FXAir has no membership fees and offers a pay-as-you-go payment card, it does have an Aviator debit card program that adds benefits such as priority scheduling, fixed-cost coast-to-coast flights, and a longer policy. soft cancellation (24 hours vs. 48 hours) as well as free catering from a standard menu and discount when flying on program airplanes.
Andrew Collins, CEO of FXAir and director of Directional’s OneSky flight charter and in-demand offerings, said FXAir is aimed at Continental customers in the US, while sister company PrivateFly will focus more on the international market. “Stay tuned for more news on that front from PrivateFly,” he added.
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