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GAA is facing a second earthquake, cost of separate separation
The weekend was almost normal. Sit back at lunchtime on Saturday and wrap a sports bubble around until the end.
There have been 10 hours of the Premier League, and nine hours of the US Open Golf Championship. There was Germany against Ireland, there was a Leinster game against the Saracens, and there was a Limerick final tossing.
There was an incredible time experience in the Tour de France, and much later, the NBA Qualifiers were there for you for long into the night. On dog days in April and May, this kind of Sabbath was a distant dream.
There’s a reason they add to the crowd noise on TV. It is there, on a very basic level, to make us forget the reality of the situation
The thing is, we know that there is almost nothing normal in any of them. The virus is escalating in its second wave almost everywhere you look. But as for sports, this is really the first wave. It is a period of re-establishing sport as something that happens. Big sport is back on television, and games are being played at much lower levels. It is a vital step along the way but an unrealistic one, intentionally – and necessarily -.
The old adage about seeing a dog walking on its hind legs feels here – the sport isn’t done well but you’re surprised to see it done at all. Amazed, happy and grateful just to have it. But there is a reason they add to the crowd noise on TV. It is there, on a very basic level, to make us forget the reality of the situation.
Anyone who follows the Oireachtas Covid committee on Friday morning has got all the reality they can handle. The heads of the three major sporting bodies came to the politicians to explain how bad things are there. These were not ochón-ochón things. They weren’t in pain or staying. They communicated, with gloomy and earnest calm, how long trouble awaited them.
There was nothing normal in the empty Aviva stadium on Saturday afternoon. Photo: Inpho
Tom Ryan said GAA’s losses in 2020 will reach 50 million euros, with another hole projecting at 20 million euros for 2021. Philip Brown estimated IRFU’s losses at 30 million euros, and the same will come next year. Gary Owens said the FA’s figure is just under 20 million euros. He could not make any guarantees that the Irish League would happen in 2021. Although it would only take about 3.5 million euros to see it in one season, they don’t have 3.5 million euros. And it won’t be, unless it comes from the government.
Sports need crowds to survive. Sports can happen without crowds at the moment because it is our instinct and our tendency as a society to make sure of this. But just as opening up a society is more difficult than closing it down, finding a way to finance sport in 2021 and beyond will be much more difficult than getting started in 2020.
The three major sporting bodies are the three major sports bodies because on certain days of any given year, they can push a lot of guests to the stadiums. They can’t do it now and nobody can guess when it will be possible again. Each of them must find their way forward.
For GAA, there are actually two earthquakes taking place. The pandemic is the Big Bang, and it’s the largest explosion ever to happen. But there is another one that is starting to tick, and one that has the potential to have a much longer life. It’s the club and boycott split season, a previously unthinkable proposition that now appears inevitable, on a trial basis at least.
It’s a classic case of an idea whose time has come. Although it’s only four years since the proposal to move the All Ireland Championship final to August – with the soccer final back to the first Sunday in September – was defeated in Congress. Going from that to all the inter-boycott tossing and ending this year’s football at the end of July is a massive shift of thinking.
Rights and error therein is an argument for another column. The truth is, the club tournaments of 2020 have worked better than anyone could have hoped for, and no club player in the country – whether playing to boycott him or not – wouldn’t want it to be that way all the time. Split season will happen. Mark it.
One of the unintended consequences would be a loss of income in favor of GAA. This is inevitable. Inter-provincial season feeds assembly, easy and simple. Restricting it, even with the best of intentions, comes at a cost. When normality returns to Valhalla and the stadiums can be filled again, the schedule will be compressed and the total number of attendees will decrease. Money, which is the great thing not mentioned in GAA, will matter more than before.
In that respect, Chapter 17 of Bernard Brogan’s recent autobiography is worth anyone’s time. In it, he provides a fascinating description of how Pat Gilroy, John Costello, and Brogan himself turned Dublin into the association’s commercial giant. In early 2010, Gilroy showed Brogan numbers that showed how Kerry was spending twice as much as the soccer team spent on a Dublin team and their stated goal was to match that number and pass it on by exploiting the “strength and potential of the Dublin brand” their success in doing so is one of their great victories. For any GAA project in history.
In the same chapter, Brogan details how Gilroy insisted that any sponsorship money he and his brother Alan were able to raise must go into the common pool. The logic was clear and indisputable – the Brogans got all the gigs because they were the leading strikers in the team, but it’s a team game and they won’t get results without the work the others were doing. And so it happened. The Brogans threw into the pot, more players stepped forward to the gigs, everyone’s okay.
The parallels with GAA’s commercial future are also evident. Gold-plated Dublin’s ability to attract doubling care of other counties and territories is a childbirth accident. Their ability to exploit it is an appreciation of their acumen but it would not exist without the framework, structure and competition provided by the other 31 provinces. The idea of group care has been discussed at times over the past decade without ever seeming like a serious possibility. But the prospect of losing € 70m in two years would definitely mean that nothing is off the table.
We might find that split season isn’t the only idea whose time has come.
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