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Fashion mainstays Kareena Kapoor says she is joining fundraising project for them
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New Delhi:Actor Kareena Kapoor Khan has joined the Baradari fundraising project that aims to raise funds for artisans, weavers and artisans who have been hit hard by the Covid-19 lockdown and Cyclone Amphan in West Bengal recently.
The fundraiser is scheduled to take place August 7-15.
Khan took to Instagram Monday to announce his commitment to the project, saying it was high time people started to think about responsible fashion and turned back to “real fabric makers”.
“Everyone knows I love fashion. But I really think it’s time to start thinking about responsible fashion. India is a country with amazing textile traditions. We have to go back to the source of our clothes, the real fabric makers, and appreciate what they do for our culture and also our wardrobe, ”the actor wrote.
The Bardari Project, which seeks to bridge the gap between designers and artisans, was founded by journalist Namrata Zakaria. Its core team includes Tina Tahiliani Parikh, owner and founder of Together, and Pareina Thapar, co-founder of the communication strategy firm Long form.
Speaking to ThePrint, Zakaria said: “The fashion industry has a lot of social inequalities. Weavers, embroiderers and tailors are the origin of everything that goes into the fashion industry. But most of them are treated like day laborers. These artisans suffered greatly from the lockdown and Cyclone Amphan. So, I started this fundraising initiative.
Also read: How young people would like to rethink education and skills for a post-Covid era
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‘Craftsmen are the backbone of the fashion industry’
Over 100 Indian fashion designers come together for the Baradari project. Some famous names include Sabyasachi, Tarun Tahiliani, Abu Jani-Sandeep Khosla, Manish Malhotra, Anamika Khanna, Rahul Mishra, Raw Mango, Monisha Jaising, and Masaba Gupta.
They donated their iconic clothes for sale online to raise funds for the weaving and embroidery communities.
Designer Rahul Mishra told ThePrint: “Facilitating employment, inclusion and empowerment of craft communities remains the real goal of our clothing. Baradari, as an initiative, allows us to take our vision forward and we find it an honor to be a part of it.
Sanjay Garg, Textile Designer and Founder of Raw Mango, said: “The Baradari initiative is more important than ever to support India’s craft traditions and promote a local and equitable model of socio-economic growth for our community.
Khan, in his article, also said: “Economic sustainability is when the craftsman is empowered to become an entrepreneur, like the designer himself. It’s a new conversation to have with fashion, and I wanted to be a part of it. I also want to thank each of the fashion designers who have so generously donated their clothes. Our artisan communities are truly the backbone of the fashion industry.
Also read: Fashion could go back to basics as Covid keeps shoppers home
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