Toys 'R' Us opens standalone store at Norridge Mall – NBC Chicago

Toys 'R' Us marked with great fanfare the official opening of its first standalone location in the Chicago area on Saturday.

Shoppers filled the Harlem Irving Plaza in suburban Norridge, hoping to be one of the first 50 guests to receive a goody bag. The 10,000 square foot store held a ribbon-cutting ceremony with an appearance by Geoffrey the Giraffe, face painting, balloon twisting and more.

The store, which officially opened at 10 a.m. Saturday, is located at 4104 North Harlem Ave. in Norridge.

The new location is a “modern retail concept” with an immersive shopping experience featuring popular toys and brands like LEGO, Barbie, Hot Wheels, Nerf, Paw Patrol and more, according to a press release .

The opening follows several tumultuous years for the chain, including bankruptcy in 2018 and the arrival of Macy's pop-ups nationwide in 2022.

Toys “R” Us plans to open up to 24 standalone flagship stores under current plans.

In addition to pop-ups inside Macys, the new store joins a Toys “R” Us at the Mall of America, a store in New Jersey at the American Dream megamall and a store inside the airport in Dallas Fort Worth.

Earlier this year, children's clothing and equipment store Babies “R”' Us, which also closed in 2018, announced it would open 200 stores across the country within Kohl's department stores.

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