Tucson Roadrunners Hockey

May 21, 2026

TUCSON – As the Tucson Roadrunners celebrated their 10th anniversary on the ice during the 2025-2026 season, the organization also delivered one of the most successful business campaigns in franchise history.

From record attendance and ticket revenue to historic growth in business partnerships and expanded community reach, the Roadrunners achieved milestone achievements in nearly every department during the club’s landmark season.

GROWTH OF SOCIAL MEDIA

The Roadrunners continued to expand their digital reach during the 2025-2026 campaign, recording growth across all four social media platforms. Instagram led the way with a 29 percent increase compared to the 2024-2025 season.

In total, the organization added more than 13,400 new followers on its social media platforms during the season.

Three different posts received more than a million views during the season, culminating in the viral video “Golden Dusty,” which received 2.38 million views in April.

BUSINESS PARTNERS

Tucson finished the 2025-2026 season with 88 business associates, the most in franchise history.

The club also concluded its 10th anniversary campaign with a 26 percent increase in total operating revenue, marking the second-highest year-over-year growth of any American Hockey League team during the 2025-2026 season.

RECORD BREAKING TICKET SALES

The Roadrunners set a new single-season ticket revenue record during the 2025-2026 campaign, finishing with a 15 percent increase in total ticket revenue compared to the previous season. The 15 percent growth was the second-highest increase among all 32 AHL teams.

Tucson also led the AHL in year-over-year group revenue growth, posting:

• 37 percent growth in group turnover
• 30 percent growth in total group tickets sold

First Responders Night on March 14, 2026 became the largest group night in franchise history, with 3,041 group tickets sold.

The Roadrunners also recorded six of the seven largest game attendances in team history during the 2025–26 season:

• January 31, 2026 – Star Wars Night
• March 14, 2026 – First Responders Night
• December 27, 2025 – Peanut Night
• April 18, 2026 – Fan Appreciation Night
• October 18, 2025 – Home opener
• February 21, 2026 – Youth sports evening

Star Wars Night officially became the biggest gate in franchise history on January 31, 2026.

Tucson also recorded:

• 12 percent growth in ticket sales for individual matches
• Second-highest number of single-game tickets sold in franchise history, behind only the 2016–17 inaugural season
• A season ticket holder recovery rate of 111 percent, fifth in the AHL

COMMUNITY IMPACT

The Roadrunners continued to grow their presence throughout Southern Arizona during the 2025-2026 season through community performances and charitable initiatives.

Mascot Dusty made 146 appearances throughout the year, connecting with fans in Tucson and surrounding communities.

In total, the organization helped raise more than $240,000 for charitable efforts during the season. As the Roadrunners close the book on their 10-year anniversary campaign, the 2025-2026 season will be remembered not only for its on-ice performance, but for setting a new standard for business growth, fan engagement and community impact.

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