Instagram’s Twitter Rival App Is Coming To The Google Play Store

Instagram appears to be preparing to launch a Twitter rival app called Threads. The app has reportedly been in development since January and will be integrated directly with Instagram. The Threads app can now be found in the European Google Play app store. Loading Something is loading.

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After months of rumors, Instagram’s Twitter rival may soon be hitting the app stores.

Over the weekend, several people spotted a new app called “Threads” listed in the Google Play app store for Android. Italian mobile developer Alessandro Paluzzi, who reverse-engineered Instagram’s code to reveal internal testing, posted about the list of apps on July 1.

The link to the desktop version in the Google Play app store seems to be available only in European countries such as Italy, France, Spain and Germany.

The Threads app is now on the Google Play app store in European countries. Screengrab/Google Play/Instagram,

Currently the app description looks like this:

“Threads are where the community comes together to discuss everything from today’s hot topics to tomorrow’s trends. Whatever interests you, follow creators you love and others who love the same things, You can connect directly” or build your own loyal following and share your ideas, opinions and creativity with the world. ”

And yes, it’s eerily similar to Twitter.

In June, The Verge’s Alex Heath reported leaked product screenshots and details of an internal meeting with Meta’s chief product officer, Chris Cox. The app has been in development since January, according to the report.

Threads will integrate a decentralized protocol similar to competitors Bluesky and Mastodon.

Instagram is also reportedly recruiting celebrities and influencers like Oprah as early users for apps like Twitter.

In May, Mark Zuckerberg teased the app’s arrival during a joint session on The Broadcast Channel with Instagram head Adam Mosseri, sending a voice note asking, “Any top-secret text apps you want to talk about today?” rice field. According to Platformer’s March report, Mosseri is overseeing the launch of Threads.

Instagram’s new Threads app differs from its predecessor app of the same name, which launched as a messaging tool in 2019 but shut down in 2021.

Former Instagram product manager Eric Wei noted in a recent interview that the Meta-owned platform has a history of launching short-lived standalone apps.

“I’ve never run a separate app,” Wei said, citing Instagram’s long-form video app IGTV.

But there is a very clear opportunity for Meta and Instagram here, Wei added.

“This is a better idea than many others that have come out of meta lately,” Synovus Trust senior portfolio manager Daniel Morgan told Insider in April. “With Twitter going through such a transition, it’s a great opportunity for them to fill that void.”

Instagram did not respond to an insider’s request for comment.

Do you have any information or details about Instagram’s new app to share? Via Signal (+1 646-580-2044), encrypted email ([email protected]), or standard email ([email protected]) Please contact Sidney Bradley at Communicate using non-work devices.

Connect with Marta Biino on Signal or Whatsapp (+44 7783 336214), email ([email protected]), or on Instagram and Twitter @martabiino. Communicate using non-work devices.

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