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Armor All announces Jenson Button as Brand First Global Ambassador | tidings


Partnership with Formula 1 Racing Legend as part of the broader international marketing effort to expand armatures to all brand presences worldwide

ST Louis, March 31, 2021 / PRNewswire / – Armor All, a leading brand in high quality automatic care products for every car owner, named today Jenson Button as the brand’s first global ambassador. Button, the 2009 Formula 1 World Champion, will support Armor All as the brand accelerates its marketing efforts in markets worldwide including Europe, Latin America AND Asia.

The manufacturer of Armor All, Energizer Holdings, Inc., is committed to building strong partnerships with customers and significantly increasing brand awareness and dissemination in new markets to ensure that consumers across the globe have the opportunity to use Armor All products.

Through a multi-year partnership, Button will appear in international marketing campaigns, Armor All brand video content and social media. He will also share car care tips and advice on social media as well as make personal appearances at trade and employee events.

“We are excited to enter the exciting world of Grand Prix racing and welcome Jenson Button as the first global ambassador of the Armor All brand, “he said Lori Shambro, Chief Marketing Officer of Energizer Holdings, Inc. “Our partnership with Jenson represents the first of many marketing efforts that will help Armor All connect and engage with new customers worldwide and show how our high quality, innovative and easy to go quality used products can benefit any car owner regardless of their level of expertise. “

“As someone who has had a lifelong love affair with cars and all things automotive, I know first hand how important high quality car care products are to the look and feel of a car.” said the Formula 1 race legend, Jenson Button. “From the moment my dad bought me a kart at the age of 8, until winning the F1 World Championship, I have fixed the smallest car details in my life and I am delighted to be working with Armor All, a brand shares the same fixation ”.

Jenson Button considered one of the greatest Grand Prix drivers of all time, winning the 2009 Formula 1 World Championship and amassing 15 races and 50 podium finishes during his 17 years in F1. Button is the recent founder of the Extreme E JBXE team, in which he will also compete. The brand partnership was mediated by Project 11.

Armor All is a trademark of Energizer Holdings, Inc. For more information, visit,, or and follow the brand on social media.

About Energizer Holdings, Inc.

Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri, is one of the world ‘s largest manufacturers and distributors of primary batteries, portable lights and auto care products, performance, coolers and fragrances. Our portfolio of globally recognized brands includes Energizer, Armor All, Eveready, Rayovac, STP, Varta, A / C Pro, Refresh your car! , Scents California, Driven, Bahama & Co., LEXOL, Eagle One, Nu Finish, Scratch Doctor and Tuff Stuff. As a global consumer product brand company, Energizer’s mission is to drive tariffs to give value to our customers and consumers better than anyone else.

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BURIMI Energizer Holdings, Inc.

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