Health
Accurate information about what most other people are doing can boost uptake of vaccines
As highly contagious variants prompt authorities to extend the emergency status of COVID-19, one of the largest surveys ever conducted is how health workers know how many others are vaccinated. It shows that people are more willing to get vaccinated.
A large global survey resulted in two papers.recently published nature human behavior and another Nature Communications-; shows that people vastly underestimate uptake of vaccines -; both globally and in their own communities.
Our research shows that accurate information about what most other people are doing can significantly increase willingness to accept the COVID-19 vaccine. “
Avinash Collis, co-author and assistant professor of information, risk, and operations management at the University of Texas McCombs School of Business
Important points:
- Public health campaigns are more compelling when they focus on the proportion of people who are vaccinated, as opposed to the risk of vaccination refusal.
- In part because of widely publicized hesitance about vaccines, people around the world have vastly underestimated vaccination coverage in their communities.
- “But knowing that the vast majority have been vaccinated or will be vaccinated makes it safe to vaccinate,” says Collis.
- The survey also found that local health workers are the most authoritative source of information about COVID-19, but in most countries they do not serve as a public source of information. Politicians are -; and they are the least trusted.
- Facebook provided survey samples and ads, and received a record 2 million responses in 67 countries.
- The study is a collaborative effort of the University of Texas at Austin, the Massachusetts Institute of Technology’s Digital Economy Initiative, the World Health Organization, Johns Hopkins University, and Meta.
- Other academics are now using this data for their own vaccine studies. research on immunization campaigns and political trust in Latin America; understanding the drivers of vaccine hesitation in South Asia; and promoting handwashing in sub-Saharan Africa. To date, more than 40 peer-reviewed papers of his have been published by other research teams using this data.
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