Pure GoldThe 2024 Olympics Fashion Collaborations You Should Know About and Buy

Below, discover all the best Olympic collections, fashion collaborations and sports capsules inspired by the games themselves. They're pure gold.

Nike x Jacquemus

The third edition of the ongoing partnership between the American sports brand and the cult French fashion house offers a 10-piece collection of sportswear, sneakers, and accessories with American and French references. Find a color palette inspired by the colors of the two countries' flags (let's applaud the red, white, and blue), on sports pieces, Le Swoosh bags, and reimagined Air Max 1 sneakers. Get your favorites ASAP, they're going fast.

USA Swimming x J.Crew

Dive into summer with this limited-edition capsule inspired by the minimalist '90s beach classics that J.Crew is known for. Think lifeguard-approved swimsuits and beach-ready canvas bucket hats adorned with custom USA Swimming graphics. The collection also donates to the USA Swimming Foundation, which promotes the sport across the country while also supporting athletes who will compete in the games this July. The campaign even features images from several of the 2024 U.S. Swim Team athletes, including Jay Litherland, Olivia Smoliga, Dare Rose and Rhyan White, to name a few.

Skims for Team USA

The latest Skims for Team USA capsule drops in conjunction with the 2024 Olympic and Paralympic Games in Paris (previous editions have included Tokyo 2020 and Beijing 2022), and we're here for all the cute and comfy options you've come to expect from the brand, with a touch of sporty inspiration. This time around, new categories are being thrown into the mix, like swimwear (the cute piped bikini is already in our cart) and men's options like pajamas, underwear, and tees, all adorned with Team USA graphics.

Marine Serre x Ssense Six Moons

Paris-based Marine Serre, whose fans range from Beyoncé to Kendall Jenner, has teamed up with retailer Ssense to celebrate the upcoming festivities in her hometown. The special capsule is inspired by the iconic rings of the Olympic logo, reimagined using the brand’s signature moon print. The Six Moons capsule features Y2K-approved styles including contrasting tanks, bike shorts and mini dresses, all adorned with the special illustration. The game is on.

Crankshaft x Ins de la Fressange

This summer, Vilebrequin is celebrating French fashion with a special collection of swimwear and resortwear, in partnership with another iconic designer, Ins de la Fressange. The Parisian model whose synonymous line is known for its understated elegance with that certain I don't know whatoften works with a palette of red, white and blue, and this capsule is no exception. Find color-blocked swimsuits, terrycloth separates and a kaftan or two in crisp cotton shirts that fit perfectly into the summer adventure ahead, whether it takes you to the City of Lights or not.

Balenciaga Souvenir Shop

Even though the streets of Paris will be packed with millions of athletes and spectators attending the many events over the next few weeks, you can still get a little taste of Paris without having to set foot in the countryside. You won’t find the usual tourist trap trinkets here, either. Balenciaga’s Souvenir Shop collection is full of collectibles celebrating the city and the brand’s favorite landmarks, as well as the nostalgia of a travel souvenir. I Heart Paris tote bags and caps, Eiffel Tower keychains, and even Arc de Triomphe flip-flops await you here.

Salomon and Nordstrom

Calling all hypebaes! New York-based creative director Alex Dymond has designed two exclusive colorways of the Salomon XT-6 and ACS+ OG for Nordstrom. These shoe styles feature a fashion-forward take on the historic colors of the French and American flags. True to the brand’s core DNA, these shoes are built for distance with stability in mind, offering orthotic cushioning and traction on a variety of surfaces. Trust us, they’ll hold up to a full day of walking in very large crowds (if you’ve got tickets to one of the many events), or they’ll also be a reliable travel option all summer long, no matter where you’re headed.

Athleta Anthem Collection

Simone Biles and Katie Ledecky headline the Athletas Anthem collection, a limited-edition collection of fan-favorite designs in red, white, and blue celebrating the female athletes who will be competing this summer. Get matching activewear sets, including cropped bra tops with bike shorts or leggings, tennis skirts for all those outdoor activities, sporty zip-ups for warm-ups and cool-downs, and even a tube sock or two. Your summer workouts just got a lot smarter.

Tracksmith Federation Collection

In tribute to the spirit of the Games, the new Federation collection from running brand Tracksmiths nods to the athletes’ gear throughout the competition process. From a special handmade blazer tailored for running to and from the village, in collaboration with Clementina’s Emilie Hawtin, to an athletic tank for race day, to a tracksuit for the medal ceremony afterwards, every part of the Olympians’ day is accounted for, just like yours.

Polo Ralph Lauren Team USA Collection

As the official outfitter of Team USA for the 2024 Olympic and Paralympic Games, take a look at some of the pieces you’ll see Team USA wearing throughout the various ceremonies in the coming weeks. Village-appropriate sweatpants and the polo shirt that the flag bearers will wear during the Closing Ceremonies are among the many offerings the brand has on display.

Gucci Tennis Collection

Get ready for a summer full of action with Gucci’s Tennis collection, a line of court-ready performance apparel with the brand’s heritage touch. Traditional white tennis attire has never looked better, from a cotton pique polo and pleated miniskirt to a piped tennis dress, and you won’t want to miss the accessories section. The Ace sneaker and logo-print duffle bag are winning extras. Don’t worry, this look is also suitable for those cheering on Coco Gauff from the sidelines as she hopefully wins gold in her tournaments during the Paris Games.

Gap Team USA Collection

Take inspiration from Gap’s collection, which looks like it’s straight out of the ’90s archives, to cheer on Team USA. Unisex tracksuits, gently worn tees and oversized rugby shirts, embroidered with the American flag and the USA, have an effortless fit and comfortable feel that’s perfect for all the hot summer days ahead. We’re sure all of these sports-inspired pieces will be in our wardrobes long after the final ceremonies have ended.

Olympic Games LA28 x Hiro Clark

While Paris may be on everyone’s minds right now, the 2028 Summer Games will be held in Los Angeles, and you can get a head start on your merch shopping now. LA-based brand Hiro Clark has you covered with their lineup of 100% cotton tees, hoodies, and shorts celebrating the upcoming host city. Check out each of their distinct graphic designs in one of five ring colors, inspired by the blue, gold, black, green, and red logo.

KITH x USA Basketball

We expected nothing less than Kith's surprise summer release in partnership with the Olympics, specifically the U.S. men's basketball team. Kith's signature silhouettes take on team logos and embroidery in this summer collection, featuring NBA star and Olympian Kevin Durant. While the online drop of sweats, tees, and hats is nearly sold out (snag the remaining pieces while you can, here), there will also be an in-person shopping experience for those lucky enough to actually be in Paris, starting July 20 at the Four Seasons Hotel George V.