ProBeat: Google should have chosen Microsoft’s app store principles over Apple

This week, Microsoft outlined a list of 10 principles in the Microsoft Store on Windows in a less subtle jab between Apple and Google. Overall Message: Microsoft supports Epic Games in the war with Apple and Google, saving more than 30% on each purchase on the iOS App Store and Google Play Store.

Last week, Google doubled its stance by saying that a) Android supports different app stores (unlike iOS) and b) Google forces a 30% reduction in digital items (as Apple does). .. There is no way for Apple to allow third-party app stores on iOS, so Google decided to present Android as the smaller of the two evils and allow it to continue printing cash. That bet can be very successful, but Google should never have followed the evil path and adopted Microsoft’s stance first.

Epic started the whole story on August 13th by updating Fortnite for Android and iOS to use its own billing service. As a result, Apple and Google have removed the game from the mobile app store. Epic then turned around and sued both tech giants. The proceedings show how all developers, from individuals to large corporations, distribute apps and games on common computing devices, as Microsoft has signaled, as well as a global duopoli of mobile operating systems. Can be defined.

The principles of Microsoft’s app store are as follows:

Developers are free to choose whether to distribute apps for Windows through the app store. It does not block competing app stores on Windows. We do not block apps from Windows based on the developer’s business model or how the content or service is delivered, such as whether the content is installed on the device or streamed from the cloud. We do not block apps from Windows based on the developer’s choice of payment system used to process purchases made in the app. Gives developers timely access to information about the interoperability interface used by Windows, as described in Interoperability Principles. All developers have access to the app store as long as they meet objective criteria and requirements such as security, privacy, quality, content, and digital safety. Our app store charges a reasonable price that reflects competition with other app stores on Windows and does not force developers to sell what they don’t want to sell in-app. Our app store does not prevent developers from communicating directly with users through the app for legitimate business purposes. Our app store keeps its own apps on the same basis that it keeps competing apps. Microsoft does not compete for private information or data about developer apps from the app store. Our app store remains transparent about promotional and marketing rules and policies and opportunities, applies them consistently and objectively, notifies changes and has access to a fair process for resolving disputes. will do so.

Google could and frankly should have written its own version of these rules. The company is already basically doing Rule 1. Even more so for rule number 2. However, that rule number 3 that Google did not give up. Google could have created the rest of the rules for Android to avoid years of court battles and antitrust issues. But as you can see, the third is too many dollar boxes.

Why 30% tax is so big, I think it is often lost for most people. In addition to app or game sticker prices, taxes include all transactions that occur in all Android / iOS apps and games, from subscription fees to all digital coins and virtual items. Google, like Apple, wants to continue to charge 30% cuts for all of them. These companies do this by requiring all apps to use their own billing system.

This is Microsoft’s rule this week, rewritten for Google:

We do not block the app from Android based on the developer’s choice of payment system used to process purchases made in the app.

And this is what Google wrote instead last week:

We only charge a service fee if the developer asks the user to download the app or sells digital items in the app. I think this is fair.

Dear Google, you confused fairness with greed. And now it’s too late to save the face. You drew a line in the sand that separates you from Apple, but Microsoft drew a circle around you and jumped into the water with Epic.

ProBeat is a column that yells at what Emil crosses him that week.

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