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Fashion and lifestyle brands celebrate Earth Day by pledging to preserve endangered forests

Fashion and lifestyle brands celebrate Earth Day by pledging to preserve endangered forests

 


A group of 15 fashion and lifestyle companies are celebrating Earth Day by pledging to end the sourcing of textiles and packaging from ancient and endangered forests.

Ancient and threatened forests are those that have not experienced industrial logging and generally span a minimum of 123,500 acres. These forests also support high concentrations of rare and endangered species and are found in northern Canada, the Amazon basin, the Democratic Republic of Congo, Indonesia and parts of Russia.

Canopy, an environmental nonprofit, helps bring businesses together for Earth Day as part of its “Pack4Good” initiative to preserve these crucial forests. As Canopy points out, “forests are the lungs of the planet”.

“They absorb carbon, mitigate the effects of climate change, provide habitat for around 80% of the planet's terrestrial species, regulate water cycles and are essential for life on our planet,” the organization tells non-profit.

Participating companies include a range of lifestyle brands including Kering, John Lewis & Partners, City Threads and House of Hackney, among others. As part of Pack4Good, they are also investing in low carbon fiber alternatives for their products.

Sources

1/ https://Google.com/

2/ https://www.supplychainbrain.com/articles/39538-fashion-lifestyle-brands-celebrate-earth-day-with-commitment-to-preserving-endangered-forests

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