Percept Live in partnership with Laqshya Media Group announces Bollyboom’s ‘Chak De India Tour’ with Salim-Sulaiman honoring 33 years of iconic music

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Mumbai (Maharashtra) [India]January 31: Percept Live, in partnership with Laqshya Media Group, is proud to announce Bollyboom’s ‘Chak De India Tour’ – a monumental, ticketed, multi-city concert tour by legendary songwriting duo Salim-Sulaiman, marking one of the most anticipated live music shows in India. Organized under the renowned intellectual property of Bollyboom, the tour celebrates an extraordinary 33-year musical legacy that has shaped generations, defined the soundscape of Bollywood and united millions of people through music.

The first phase of the tour will begin on March 21, 2026 and will take an electrifying experience to Jaipur, Lucknow, Indore, Pune and Ahmedabad. Additional cities and locations for phase two will be announced soon, promising an even broader footprint nationwide.

Bollyboom’s journey began more than two decades ago as Bollywood Live, conceived alongside Sunburn as India’s live music culture was just taking shape. As Sunburn continued to define the country’s EDM movement, Bollywood Live evolved into Bollyboom – a bold platform that reinvented Bollywood and Indian music as a live experience full of energy and dance. Bollyboom has gone beyond conventional concerts to fuse iconic film music with electronic and club sounds, immersive visuals and arena-scale production across India and abroad.

Over the years, Bollyboom has presented an exceptional line-up including AR Rahman, Diljit Dosanjh, Guru Randhawa, Badshah, Yo Yo Honey Singh, Sidhu Moosawala, Sonu Nigam, Shaan, Salim-Sulaiman, KK, B Praak, Farhan Akhtar, Jassie Gill, Parmish Verma, Asha Bhosle, Adnan Sami, Jonita Gandhi, Mohit Chauhan, Ayushmann Khurrana, Daler Mehndi, Lucky Ali, Aastha Gill, Javed Ali, Ash King, Emiway. Bantai, Shveta Pandit, Shraddha Pandit, Shadab Afridi, DJ Chetas, DJ Aqeel, DJ Akhtar, DJ Suketu, DJ Lemon, DJ Akbar Sami, DJ Ali Merchant, DJ Shilpi Sharma, DJ Paroma, DJ Rink, Nucleya, Varun Jain, Armaan Malik, King, Digvijay, Arvind Singh, Seedhe Maut, Ogshez, Trick Singh, Irfana, MC Cooper, Hisab, Yohani, Papon, Setbin Bin, Imran Khan, DJ Raw King, DJ Lijo, DJ Lil’B, DJ Ravish, Deborah De Luca, Kampai, Gauriwho, Nash, Almost Human, Anand Bhaskar, Kayan, Suzonn, The Yellow Diary, Anushka, Fake tattoos, Paradox, Nikhita Gandhi, Bagchi MB (Madhubanti Bagchi), When Chai Met Toast, Gini, Prateek Kuhad, Arijit Anand, Parvaaz, Zakir Khan, Kullu Baazi, Dream Note, Naalayak, Sin (Aman Bhadauria), Yashraj, Sartek, Neeraj Shridhar, Wish, Chaar Diwaari, DJ Sahil Gulati, Lost Stories, Kumar Varun, Devesh Dixit, Guldasta and Talwiinder. Today, Bollyboom is the world’s largest Bollywood dance music intellectual property – a 360-degree cultural phenomenon that creates moments that audiences not only witness, but cannot afford to miss.

A legacy in the making for 33 years

For over three decades, Salim-Sulaiman has been at the heart of contemporary Indian music, creating anthems that transcend cinema, language and time. Salim-Sulaiman’s work has reached millions of listeners around the world, through a live career spanning hundreds of shows in India, Europe, North America, Australia and the Middle East. A historic moment came during the FIFA World Cup, where they became the only Indian artists to compose and perform on stage, performing live to tens of thousands of people in the stadium and to a global television audience numbering in the millions. Alongside global collaborations, most notably with Lady Gaga, their excellence has been recognized with numerous Filmfare Awards and major industry accolades, firmly establishing them as one of the most successful and internationally visible Indian music composing duos.

Timed to align with the festive spirit prevailing in the country, the ‘Chak De India Tour’ promises a deeply immersive and emotionally charged celebration of joy, nostalgia and togetherness – values ​​that have been at the heart of their music for 33 glorious years.

More than a series of concerts, the ‘Chak De India Tour’ is a defining pillar of Bollyboom, Percept Live’s IP brand dedicated to reinventing Bollywood musical experiences on a grand scale. Each city is ready to welcome thousands of fans, bringing together a truly multi-generational audience – from Gen Z discovering their sound today to millennials who grew up with their era-defining hits.

Audiences can expect a powerful, high-octane setlist featuring iconic hits, including national favorite “Chak De India,” as well as a carefully curated musical journey spanning films, independent music and regional influences.

True to Bollyboom’s promise, this multi-city show will offer:

– Cutting-edge visuals: striking scene designs, immersive storytelling, and high-impact visual creations.

– Large Format Production: World-class production values ​​at arena scale, tailored to each city.

– Indie and Regional Brilliance: Featuring Salim-Sulaiman’s famous indie hits from their landmark album “Bhoomi”, adding depth and diversity to the live experience.

With unrivaled scale, emotion and production excellence, Bollyboom’s ‘Chak De India Tour’ is set to become a landmark in India’s live entertainment calendar. A tour that celebrates not just the music, but the collective spirit it inspires.

Legendary songwriting duo Salim-Sulaiman expressed their excitement when asked about the tour. Salim said: “It’s always a celebration when we perform some of our most loved songs in front of our extended family, our listeners. This journey is about connecting and celebrating our music with the fans who have lived with these songs.

“Partnering with Percept Live – the architects behind iconic IPs like Sunburn and Laqshya Media Group, India’s leading advertising and media solutions company – gives us the scale and storytelling platform to bring our vision to life exactly as we imagined it,” added Sulaiman.

Shaju Ignatius, CEO & Chief Evangelist – Live Events, LAQSHYA MEDIA GROUP, said, “With this very special Salim – Sulaiman Tour, we aim to present a cultural fusion where music, emotion and storytelling converge. By blending their creative heritage with memorable concert production, the shows would be an experience that transcends the traditional live performance. For Laqshya, this tour represents our commitment to shaping a stronger and future-ready live entertainment ecosystem in India.

Karan Singh, CEO, Percept Live, said, “Bollyboom has been designed to celebrate Bollywood on a grand scale while keeping the artist-audience connection at the heart. This tour brings that philosophy to life. It’s about rediscovering familiar melodies in a fresh, contemporary live setting, while building a sustainable touring ecosystem for the next chapter of Indian music.

Ticketing information

Tickets for the ‘Chak De India Tour’ will be available exclusively on BookMyShow on February 1, 2026. Prices range from Rs. 899/- to Rs. 4,999/-, ensuring an accessible yet premium experience for all fans.

About Percept Live

Established in 2012, Percept Live is the live entertainment division of Percept Limited. It has a prestigious portfolio of IPs including Sunburn – Asia’s #1 Dance Music Festival, Bollyboom, EPL (Eat Play Love), Windsong and XCC. With 42 years of expertise in the Ideas industry, Percept remains a leader in creating long-term value through innovative entertainment assets.

About Laqshya Media Group

Laqshya Media Group, a trusted name in the industry since 1997, is one of India’s leading integrated communications and advertising agencies. Renowned for its innovative outdoor, experiential, public relations and digital advertising solutions, the agency leverages cutting-edge technology, data analytics and deep insight into consumer behavior. Committed to sustainable development, the company integrates environmentally friendly practices throughout its operations, combining exceptional advertising solutions and environmental responsibility. Known for creating large-scale, high-tech experiential events, Laqshya Media Group is actively seeking international partnerships to expand its global reach.

(ADVERTISING DISCLAIMER: The above press release was provided by NewsVoir. ANI will not be responsible for its contents in any way.)

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