Google is creating new synergies between Workspace apps

Google has uncovered the upgrade for instant messaging service chat. This will allow you to work more closely with other Google Workspace applications.

In a blog post, the company announced that Chat will make intelligent suggestions based on data retrieved from Google Calendar.

For example, if someone is planning a meeting, chat creates a temporary messaging channel. You can use this channel to notify colleagues of delays and share resources before a session. This channel will be available 10 minutes before the meeting and will remain live for 10 minutes thereafter.

The new features are based on much the same features that apply to one-on-one meetings marked by Google Calendar, which was introduced in March.

This change will be available to all users in the next two weeks and will be available through the Google Chat web app and the Gmail widget.

Google workspace

Since the launch of GSuite in 2006, Google has been directly competing with Microsoft in the field of office software, competing with the well-known Microsoft 365 suites including Word, PowerPoint, Excel and more.

In recent years, one of the hallmarks of Microsoft’s products has been the tight integration of apps and services, which has been extended to the Windows operating system on which most business devices are running.

Last year, Google rebranded G Suite to Workspace, making a fresh start with a review of its logo and other icons. The driving force behind this decision was to create a more “deeply integrated user experience” by improving the interoperability of various productivity software for a more fluid feel.

For example, at the time, Google announced a picture-in-picture mode for documents and slides. This allows employees to see and hear colleagues while collaborating on presentation documents.

“Ten years ago, when many of our products were first developed, they were created as separate apps that solve clear challenges,” wrote Javier Soltero, VP and GM of Google Workspace. ..

“Over time, our products have become more integrated and the boundaries between apps have begun to disappear. Our new Google Workspace brand reflects this more connected, useful and flexible experience. The icon reflects the same. “

The latest Google Chat announcement can be seen as an extension of our efforts to create a tightly integrated suite of productivity and collaboration tools, which poses a real challenge to Microsoft 365.

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