Tech
Google is reportedly cracking down on VPN workarounds that users were using to get a cheaper YouTube Premium subscription.
In an attempt to cater to a wider consumer base, YouTube offered a range of premium subscriptions that users could choose from based on the purchasing power and buying habits of consumers in different regions. Users took advantage of this feature by using a VPN to pose as a subscriber from a country with a cheaper subscription model, taking advantage of their geographical advantage.
If you buy a YouTube Premium subscription through a VPN, it may be cancelled
For users who prefer a seamless, uninterrupted video experience, YouTube offers premium options with pricing based on the economic situation and consumer expectations of a particular region. Many users looking to find a cheaper workaround use a VPN to get subscriptions to countries like Croatia, Greece, and Ukraine at a significantly lower price.
The subscription hack resulted in many users using the service without paying what they were due in their home markets, a situation that may change now that Google has reportedly cancelled the inconsistent subscriptions.
The potential cancellations were highlighted on Reddit via Android Authority after several users said their memberships were suddenly cancelled, admitting to using a VPN to gain access at a cheaper rate. The premium subscription, once acquired, is said to work without a VPN, a pernicious loophole that Google is trying to close.
Reddit users who contacted customer service said their subscriptions were cancelled because they were using a different location than the one they signed up with. Customer service further advised customers to sign up with a home address and local card to regain access, which is intended to eliminate subscriptions as a workaround.
There is no mention of users who have moved to other locations facing similar issues. However, Google's crackdown means that genuine subscribers may also be affected by this decision. The company's move seems to be an attempt to ensure that its regional pricing policy remains intact and not exploitative so that users pay a fair price. Affected users are left with only one option: they will have to resubscribe in their physical location if they want to continue enjoying the benefits of the premium version.
Companies have long been battling users who play a game of tracking and evasion to avoid paying the actual price. Google is trying to track consumers who resort to such tactics, and users are being warned to be careful while using such workarounds because the benefits will not last long. Users will eventually have to pay to enjoy a seamless YouTube experience in their region.
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