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Céline used TikTok to promote her spring 2021 men’s collection
Hedi Slimane really doubles TikTok for fashion inspiration. The creative director presented Céline Spring 2021 Men’s Show Wednesday, which was filmed at Circuit du Castellet, a motor racing track in France. Entitled “The Dancing Kid”, the new collection is a sartorial tribute to TikTok eboys and today’s youth culture.
“” The Dancing Kid “is a” documentary “collection covering eboys and current skate culture,” according to Celine’s show notes. “A candid portrait of a generation which took advantage of confinement and isolation to assert and emancipate itself creatively, spontaneously inventing an initiatory language anchored in dance and adolescent romance.”
Every runway look was designed to stand out online, including jackets adorned with sequins and LED lights (a nod to TikTok bedroom decor), soft patterned knits, on-trend pants (“Maybe be “in sequins by artist Jesse Harris covers the crotch of a pair of sweatshirts), and numerous silver chain necklaces and dangling earrings.
Slimane is one of the few luxury designers who have truly harnessed TikTok to grab the attention of Gen Z. In December 2019, he hired Noen Eubanks, the internet’s residential eboy, as the new face of Celine. However, Eubanks previously noted in an interview with The face that he had no idea what Celine was like when he was booked for the big fashion concert. Additionally, the woman who spotted him was unaware of Eubanks’ online fame.
Regardless, Celine is still taking advantage of the popular social media platform. For the Spring 2021 show, Slimane hired rapper-songwriter Tiagz, whose fame is, you guessed it, to go viral on TikTok, to make the soundtrack for the show with an original edition of his hit “They Call” Me Tiago “. (If the artist’s name doesn’t ring a bell, then his challenge to the sound that became TikTok “My Heart Went Oops” probably does.)
And ahead of Wednesday’s show, the French luxury house hired some of TikTok’s favorite eboys to help promote “The Dancing Kid.” Tuesday, Chase Hudson (@lilhuddy), Anthony Reeves (@luvanthony), Curtis Roach (@curtisroach), and of course, Eubanks (@noeneubanks) posted videos for their millions of subscribers to see the show’s live stream on TikTok. Eubanks even wore a full look straight from Celine’s latest collection.
See Celine’s full Spring 2021 men’s collection runway show below.
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