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Revealed: Trump’s campaign strategy to remove millions of black Americans from voting in 2016




Trump’s election campaign was intended to prevent millions of black Americans from voting in 2016. The ‘deterrence’ project was revealed after Channel 4 News acquired a database used by Trump’s digital campaign team. (Subscribe:

Millions of Americans in key combat states were divided into eight categories so they could be accessed with bespoke ads. One of those categories was dubbed the ‘Deterrent’, and then Trump’s main data scientist publicly described the campaign as “expected to not appear to vote”. An analysis by Channel 4 News shows that black Americans – a community focused on tactics to eliminate voters in history – have disproportionately marked the 2016 “Deterrence” campaign. In all, 3.5 million black Americans expressed “deterrence”. Overall, people of color labeled with black, Hispanic, Asian, and “Other” groups made up 54% of the “Deterrence” category. Meanwhile, the voter categories he wanted to attract to the campaign were completely white. The investigation revealed that Trump’s campaign targeted black Americans with negative ads on Facebook and social media, despite denying the campaign.

Research team: Job Rabkin, Guy Basnett, Ed Howker, Janet Eastham, Heidi Pett News Production team: Sola Renner, Michael French, Josh Ho, Matthew Cundall, Tim Bentham, Tony Fryer, Dani Isdale, Anna-Lisa Fuglesang —- — See more of our explanatory series here –
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