As Saddleback entered administration, “increasingly difficult market conditions” were blamed. Why now and what’s next for the UK’s leading cycling distributor?

Saddleback, the UK distributor of popular cycling brands, has gone into administration just months after losing Cannondale from its books.

The company, based in Yate near Bristol, was founded in 2004 but has now closed with Jonathan Dunn and Matt Whitchurch appointed as administrators.

“Unfortunately, in recent years this business has faced increasingly challenging market conditions,” Dunn said.

According to The Times, 42 employees have been made redundant at the company, which is home to companies including Pivot, Castelli, Sportful, Silca, Abbey Bike Tools and Feedback Sports in the UK. A source at Saddleback told BikeRadar that employees were notified of the news on Friday after efforts to refinance the company failed.

“Our top priority is to support laid-off employees and help them access financial assistance,” Dunn added.

What’s going on? Cannondale left Saddleback in March and returned to direct dealer distribution in the UK. our media

Key brands in Saddleback’s portfolio have been leaving the company in recent months, with long-standing partner ENVE pulling out in February and switching to UK and Ireland distribution through its own European distributor, Mohawk’s. ENVE has also announced that it will be opening a UK office and showroom in Warwick.

Cannondale parted ways with Saddleback in March after a brief run starting in January 2025. Saddleback described Cannondale’s arrival as “transformative” for its accounts, with TheBusinessDesk.com reporting that the brand’s signing had led to a £10m increase in annual sales to “approximately £24m in the year to January 2026”.

Cannondale has now returned to direct dealer sales in the UK, joining the likes of Santa Cruz and Cervélo via bike giant Pon.

Saddleback has added staff to handle the Cannondale business, but the losses, along with the loss of ENVE, appear to have created costs the company cannot cover with its remaining portfolio.

Cannondale’s move mirrors that of Italian brand 3T, which was previously distributed in the UK by Saddleback, but was distributed by direct distributors in the UK in 2020.

What happens now to Saddleback’s employees and brand? Troy Lee Designs has announced its intention to switch to Silverfish for UK distribution. Mick Kirkman

Troy Lee Designs has already announced that it has decided to switch its UK distribution to Silverfish.

Although the manager was only confirmed on Monday (June 1), Saddleback’s death was confirmed by several employees at LinkedIn, with one saying: “We have been looking for a replacement since the company went into administration yesterday afternoon.”

The Saddleback site link currently displays a ‘Opening Soon’ banner page, prompting you to enter your email address. This suggests that managers may be hoping to find a buyer to take over the business.

According to Dunn, the company’s directors attempted to sell the business before eventually deciding to call in administrators.

Saddleback’s remaining portfolio of premium brands may remain attractive to other retailers, but buyers will need to move quickly to avoid further churn.

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