Gucci cancels San Francisco fashion show over fears of coronavirus

Gucci canceled its Cruise 2021 show in San Francisco for fear of the coronavirus outbreak, as the number of confirmed cases in the United States continues to increase.

The high-end fashion brand released a statement on Tuesday explaining its decision to cancel the May 18 event, accusing “ the lingering uncertainty caused by the coronavirus epidemic '' ; & # 39 ;.

Describing the move as a “ precautionary measure '', a brand spokesperson told the Hollywood Reporter: “ A decision on the new schedule and location for the show will be announced at a later date once the situation becomes clearer. Right now, our thoughts go out to everyone affected worldwide. "

"Precautionary measure": Gucci canceled its Cruise 2021 fashion show, which was to take place in San Francisco on May 18, for fear of coronavirus

Italy: Gucci announcement comes just weeks after its Milan Fashion Week fashion show, which took place after the first cases were confirmed in Italy

Spread: There are more than 100 confirmed cases of coronavirus in the United States, and nine people have died from the disease, all based in Washington

San Francisco is so far one of the most affected regions in the United States, with more than 25 confirmed cases in the Bay Area, according to The San Francisco Chronicle. Tuesday afternoon, there were over 100 confirmed cases in the United States; nine died from the virus.

Gucci's announcement comes just weeks after hosting its Fall / Winter 2020 fashion show on February 19 at Milan Fashion Week, just as the first cases of the virus were reported in Lombardy, the Italian region in which it is found. Milan.

Although fears about the virus began to grow throughout fashion week, the series has always attracted a crowd of celebrities, including Dakota Johnson, Yara Shahidi and Amandla Stenberg.

However, a few days later, Giorgio Armani canceled his Milan Fashion Week event, choosing instead to broadcast his collection live from an empty theater in order to avoid any risk of infection. among the guests.

“ The show will be shown behind closed doors, due to recent developments of the coronavirus in Italy, broadcast live in front of an empty Teatro (theater) on Armani's website, so please do not attend the show this after- noon & amp; # 39; said the brand. in a statement at the time.

"The decision was made to protect the well-being of all of its guests by not having them frequent overcrowded spaces."

It's over: Giorgio Armani has canceled his Milan Fashion Week parade, due to be held on February 24, due to the growing number of coronavirus cases in the region

Safety first: a number of celebrities traveling to Europe during fashion month shared images of themselves wearing face masks, including Bella Hadid

Precautions: Gwyneth Paltrow (left) and Kate Hudson (right) also shared images of them wearing protective gear on social media

Michael Kors also canceled a launch event in Milan for his 007 capsule collection, which was also scheduled to take place on Sunday, February 23, explaining that he had been forced to cancel the event due to A government order, according to The cup.

During Fashion Week, many models and celebrities shared images of themselves wearing masks on airplanes on social media – causing some controversy, with critics insisting that stars should instead use their influence to encourage others to wash their hands.

Since then, the number of confirmed cases in Italy has skyrocketed, with more than 1,600 victims known in the country to date.

Gucci and Giorgio Armani aren't the only brands to have canceled events in light of the ongoing coronavirus epidemic, Prada canceling its Resort 2021 show, slated to take place in Japan on May 21.

"This decision was made as a precautionary measure as well as an act of responsibility and respect towards all those who work and plan to attend our station lounge 2021," said a spokesperson for the brand.

"Prada expresses its sincere sympathies and concern to all the people and territories affected by this situation."

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