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‘Tiger King’ launches lawsuit against Netflix, CBS, Imagine

 


Hollywood Weekly Magazine claims to have coined the phrase Tiger King and its advertisers are overwhelmed by a perceived connection to the “tawdry television program”.

Amid pandemic stay-at-home orders across the globe, Netflix Tiger king has become an unexpected phenomenon – but not everyone is happy with the attention the hit series has drawn.

Hollywood Weekly Magazine is suing Netflix, CBS, Paramount and Imagine Television for a multitude of claims, including for trademark and copyright infringement, unfair commercial practices and unjust enrichment. The publication indicates that it owns the Tiger King brand and that its unwanted association with the series damages its reputation. This is not only to seek damages and drain the profits, but also to destroy the series and all associated commercials.

HWM, according to its complaint, is distributed in 300 locations in the United States and 210 others in other countries. The magazine claims to have coined the phrase Tiger King in reference to Joe Exotic in 2013 and the nickname was used exclusively in connection with its profiles of the operator of the now-imprisoned Oklahoma zoo until the Netflix series debuts this year. (Although HWM has not filed a trademark application for “The Tiger King” until July 2.)

The magazine says it adheres to a strict “no gossip” policy and has spent 20 years building a “healthy” brand. “Recently, after the series was broadcast, claimants received comments from advertisers for the first time about when HWM became a tabloid gossip magazine when HWM’s mainstay is and has always been” No Gossip, Strictly Entertainment “and still highly respected and well known for this brand,” wrote attorney Michael F. Frank in the complaint, which is published below. Beyond the references to Tiger King, the magazine is unhappy that its publication was physically displayed in the series.

“The series literally uses the [Tiger King mark] in its title throughout the video, then even shows numbers from the HWM publication itself within the video series, showing that they knew it, accessed it, had access to it, and were using it even in the series itself, thus establishing the [mark] was neither created nor developed separately by the defendants, “writes Frank.

HWM says its advertisers wanted to stop doing business with it because of the “very plausible and obvious connection” to “a tawdry television program”.

This “tawdry” program is one of the most watched by Netflix of all time and has already sparked several spin-off projects, including a script series directed by Nic Cage for CBS, a show centered on Carole Baskin with Kate McKinnon in Universal and an Animal Planet documentary called Surviving Joe Exotic.

Netflix and ViacomCBS have yet to comment on the costume, and Imagine declined to comment.



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