Entertainment

Bollywood is banking on Tollywood stars to boost the box office?

Bollywood is experiencing a dry spell this summer. With Salman missing out on the annual festive release this Eid and recent releases Maidaan and Bade Miyan Chote Miyan turning out to be duds at the box office, it won't be wrong to say that Bollywood is in a dry spell. The scene in the South is not so bad, so to speak.

After Prashanth Varmas' socio-fantasy HanuMan rocked the box office in North India this year, it seems Bollywood is banking on Telugu superstars like Prabhas (Kalki 2898AD), Allu Arjun (Pushpa 2), Jr NTR (Devara) and Ram Charan (Game Changer) to strike gold at the box office. I agree that Bollywood is waiting for a few Telugu films to release, but I disagree with the notion that they are banking on Telugu stars, says star producer Vishnu Induri, who has directed Bollywood films like 83 and Thalaivi. Hindi cinema superstars shook up the box office last year and reestablished their crowd-pulling prowess. Simply put, Bollywood has its strengths and weaknesses, he adds.

However, he admits that Pushpa The Rule is highly anticipated as the first part has created waves in the Hindi heartland. Allu Arjuns Pushpa The Rule is undoubtedly a much-awaited film among the Hindi film audience. The film has also triggered a buzz in commercial markets, he adds. He also adds that Prabhas' upcoming film Kalki 2898 AD has also sparked interest in Bollywood. Prabhas has surely expanded his fan base among Hindi viewers over the years and of course his upcoming sci-fi thriller is also highly anticipated,” he adds.

While HanuMan started the year 2024 with a bang for Telugu dubbed films and performed well across India. Vishnu believes his sequel, Jai Hanuman, will be more successful among Hindi-speaking viewers. HanuMan does well considering its price and scope. The sequel will surely become a highly anticipated film since sequels have a big edge and are built on high expectations. For example, KGF Chapter 2 performed much better than Chapter 1, he points out.

Regarding Hindi distributor Anil Thadani, who is parking in Hyderabad to buy more Telugu films and dub them in Hindi, he says it is a good sign that Hindi distributors are interested in Telugu films and are picking up a few.

However, a few Tollywood films like Eagle, Skanda and Tiger failed to impress Hindi viewers. It's all about good content. Post-pandemic, Hindi film audiences have become content agnostic, he concludes.

Sources

1/ https://Google.com/

2/ https://www.deccanchronicle.com/entertainment/prabhas-kalki-allu-arjun-pushpa-ntr-devera-charan-game-changer-890979

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