Stiletto heels, anti-bridal dresses and pink veils: the biggest wedding trends for summer 2024

If you are a regular reader of VogueIn the wedding department, you might think that maximalist celebrations have shattered all notions of intimate gatherings in the age of pandemic. Ambani’s wedding will do that to one person. But, in fact, the bridal landscape doesn’t just resemble California ranch movie premieres, belle époque Mexican mansion parties, and Soho farmhouse soirees with wildflower fields as backdrops. When it comes to bridal fashion, in particular, couples are stripping things down and evaluating what they want their looks to represent. Trends are passé, bespoke is big business, re-wear matters, and color is crucial for today’s brides and grooms. Here are the summer 2024 wedding trends—or anti-trends—that couples are saying yes to.

Pantones that burst

Take Katherine Ormerod, for example, who tried on no fewer than 100 dresses in her search for the one (what a Vogue (affectation) Pale pink is everywhere. So much so that trend-eschewing Danielle Frankel is actively developing a custom colour line this year. Molly Goddard, too, says coral is enjoying a moment in her east London studio, which aligns with alternative bridal boutiques that don’t charge the required $50 for a glass of warm prosecco. “We often have brides who want a pop of colour, choosing an ivory or white dress and pairing it with a brightly coloured tulle veil,” shares Goddard, who is currently on maternity leave and watching her wedding business flourish in the background.

Filmmakers Freddie Waters and Raine Allen-Miller brought a host of personal touches to their Brixton wedding, including the bride's three-in-one Cawley Studio dress, a pop of chartreuse Amina Muaddi heels and a playful collar for their dog.

Photo: Pink Fern

Bubble Girl Style

Ormerod nearly backtracked on the wedding dress she signed off with when she walked out of The Own feeling like Audrey Hepburn, thanks to a full-skirted gown with a cut-out neckline. Richard Johnson, MyTheresa’s chief commercial and sustainability officer, agrees that dropped-hem and puffed-hem dresses are making a comeback and expects to see a bigger increase in these silhouettes next season. “Our customer is very fashion-forward, often reflecting broader trends in the bridal industry,” says Johnson, noting that MyTheresa customers typically come to the online retailer for their second or third wedding dress, which they struggle to find in traditional bridal boutiques. “Buying a wedding wardrobe rather than just one wedding look is something we’re seeing more and more of, as each wedding event has become its own fashion moment – ​​and why not? The Own Studio co-founders Jess Kaye and Rosie Williams, who love the mini dress as their main dress look.

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