TikToks launches Twitch-like subscription in beta on Thursday

TikTok has announced a program that allows viewers to pay to subscribe to a particular live streamer they want to support. Called a live subscription, fans have access to perks such as subscriber-only chat, creator-specific emotes, and badges that distinguish them from non-subscribers (via TechCrunch). According to the announcement video posted on the TikTok Live Creator page, it will be released in beta on May 26th.

The page also includes videos from multiple creators announcing that they are part of the program and announcing their potential benefits to their followers. Custom stickers for live stream chat and the opportunity to join a subscriber-only chat can be the biggest attraction for viewers, but as you can see in the TikToks commentary video, I’m excited to be able to predict monthly income. There are also creators.

Making money directly from TikTok has historically been a bit tricky (without having to sign your own sponsorship). It wasn’t until earlier this month that the company announced that it would begin sharing advertising revenue reductions with qualified creators. Live streamers, who were part of the creators program, can also receive gifts in the form of in-app currencies that can be exchanged for real money and tips from viewers. For subscriptions, viewers are billed monthly and the money is paid to you (TikTok doesn’t say if it will be reduced).

This kind of program is familiar to Twitch users because it has a very similar subscription program. According to TechCrunch, the price of a TikTok Live subscription is comparable to the Twitch package, starting at $ 4.99 per month (although there are tiers ranging from $ 24.99 per month).

I feel a little poetic irony about how similar this is to the Twitchs subscription system. Many platforms have copied a ton of TikTok features, but now TikTok is doing it (and YouTube, Twitter, and others have begun to work in a sponsored angle). I’m not saying it’s bad to see a role reversal happening here.

According to a TikToks announcement, you must be at least 18 years old to offer or purchase a paid subscription, and creators can only offer a subscription if they have at least 1,000 followers. (You must be an affiliate or partner to get a Twitch subscriber. Both have their own prerequisites.) Also, at this time, the program says the program is invitation-only.

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