How a search engine helped a Moroccan region recover from the earthquake

Topshot – A resident sits in the shade of an umbrella near a mosque and buildings damaged by… [+] The September 8 earthquake struck the village of Moulay Ibrahim in the Al Haouz province in the High Atlas Mountains in central Morocco on September 11, 2023. A 6.8-magnitude earthquake struck the Atlas Mountains southwest of the tourist center in Marrakesh. The attack killed nearly 2,500 people and injured a similar number, according to the latest official tally issued on September 11. (Photo by Philippe Lopez/AFP) (Photo by Philippe Lopez/AFP via Getty Images)

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When an earthquake struck Morocco in September 2023, it had a devastating impact on many, including those living in the High Atlas region, who saw their farms and livelihoods destroyed.

Search engine Ecosia has played a key role in helping the region recover, by pledging that all profits from Ecosia's searches in one day last year will go to the High Atlas Foundation, in order to restore infrastructure and plant 200,000 trees as soon as the situation allows. .

Now, a year later, the work of Ecosia and the High Atlas Foundation in local villages has resulted in the planting of 80,000 trees, the repair of several irrigation systems and the installation of 60 solar panels.

The foundation's president, Yosef Ben-Meir, of the total 50,000 families living in the area affected by the earthquake in an interview.

Some have lost their homes, and many families are still homeless now, Ben-Meir added.

“A village of 300 people lost half its population,” he told me. “Many villages were completely destroyed, but in other areas the damage was concentrated around a very small area.”

Ecosia's chief arboriculture officer, Pieter van Meadow, said the idea of ​​dedicating a day's profits from the search engine to help the region was a “no-brainer”.

“We deal with nearly 6,000 farmers in Morocco and many of the people we know live in those villages,” he added.

It's the moment when you put everything aside and say, “We have to do this.”

He said that Ecosia has been working with the High Atlas Foundation and farmers in the region for eight years.

Van Midwood said work in the past has included establishing eight new nurseries that supply seedlings to all of these farmers and cooperatives.

Trees represent an important aspect of the agricultural practices of farmers in the High Atlas region.

Carob trees, olive trees and various nuts also help make the area more resilient to erosion and climate change.

Ecosia also has a large database of tree planting sites and cultivated species, he said.

“When the earthquake happened, it affected many of the villages we were working with.

“We decided to work with some of the most affected villages to see how we can help them restore their infrastructure, from terraces to solar panels.”

Ben-Meir said it was important to restore water infrastructure systems to help communities get back on their feet.

“We are a community development organization,” he explained. “Many of these communities want to plant trees as they transition from barley and corn.

He added that this part of Morocco also experienced a six-year drought, which also affected the communities living there and rewilding efforts.

“Our work is about how to create more self-generating revenue streams to fuel other projects,” Ben-Meir added.

“We have had good discussions with Ecosia about some of these ideas such as tree planting, which enables communities to generate income, and invest in human development more broadly.”

Van Meadow said nurseries in the High Atlas Mountains supported by Ecosia produce seeds that farmers really want.

“They are not big nurseries, but they are able to stay afloat, because the farmers pay for the trees they get from them.

“We have essentially created tree-planting machinery in the High Atlas Mountains, which is a great legacy to leave.”

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