Health
Facebook bans vaccination prevention ads, but bans anti-vaccine posts
Facebook says it will ban advertising on platforms that discourage vaccination and run an information campaign to encourage people to get the flu shot.
Oakland, CA-Facebook says it will ban ads on platforms that discourage vaccination, with the exception of an ad created for an ad about the government’s vaccine policy.
The company has already banned advertising about vaccine “hoaxes,” including the false belief that vaccination causes autism. The latest policy extends the ban on ads that discourage vaccines for some reason.
But Facebook He also said on Tuesday that advertisements that “support or oppose vaccine laws and government policies,” including the COVID-19 vaccine, will continue to be allowed. These ads must be approved by the company as political ads and must include a “payer” label as to who is funding them.
In addition, unpaid posts by people and groups that discourage vaccination will continue to be allowed. The new policy will only include paid advertising.
Social networks said they would run an information campaign again this year to encourage people to get a flu shot.
Facebook is taking other steps to prevent the spread of false information about vaccines and coronaviruses on the platform. Last year, he said he would start hiding groups and pages that disseminate false information about vaccines from the site’s search capabilities.
Since the beginning of the pandemic, the company has tightened its rules regarding false information related to COVID. For example, a new information center called “Get The Facts” promotes articles that reveal thousands of false information about COVID-19. It also banned what was considered “dangerous” false information about the virus and removed the post by President Donald Trump under this policy.
Some experts were skeptical of the move.
David A. Broniatowski, an associate professor of engineering and applied sciences at George Washington University, published several studies on misreporting of vaccines, saying Facebook is working on anti-boxers for 2014 and 2015 instead of anti-boxers for 2020. Says.
Broniatowski published a survey in 2019 and found that the majority of false alarms against vaccines were pushed into advertising. Facebook They came from two groups, one led by Robert F. Kennedy Jr. and an organization called Stop Mandatory Vaccination, which is based in California.
“If Facebook bans anti-vaccine ads, it probably doesn’t ban more than half of the ads,” he said. “I understand where they want to promote public participation, but at the same time, if their intention is to reduce the amount of false information against vaccines, they are of that false information. We have not addressed the biggest cause. “
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The Associated Press writer Beatrice Dupuy contributed to the story from New York.
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