Health
COVID-19 Vaccine: Reliable communication needed to overcome the “infodemic” of false information
A coordinated program to combat false alarms against anti-vaxx and increase confidence in the COVID-19 vaccine is essential to achieving the 8 in 10 vaccination target in the UK. Professor Oxford Melinda Mills, Author of report Published today by the SET-C (Science in Emergencies Tasking: COVID-19) group of the British Academy and the Royal Society.
In a quick review report, Professor Mills argues: ‘
Professor Mills argues that good communication is essential to building public support and defeating the “infodemic” of misinformation, and encourage influencers and local ambassadors to support vaccines. Encourage the community to lead a campaign aimed at achieving 80% protection.
Professor Mills who created Key report Earlier this year, he said about wearing a face cover: “When the vaccine arrives, we need to openly discuss with the general public how long it will take and how soon it will not return to normal.
“We need to move away from one-way information provision, deal with false information, and create an open dialogue that does not dismiss people’s real vaccine concerns and hesitations. And, decisively, the time has come. When you come, you need to make the vaccination itself convenient.
We need to move away from one-way information provision, deal with false information, and create open dialogue that does not dismiss people’s real vaccine concerns and hesitation. And, decisively, when the time comes, the vaccination itself needs to be convenient.
Scientists around the world have been competing to create effective vaccines in the face of deadly pandemics. Vaccines are “the most successful public health measure in history”, but ingestion can be affected by multiple factors. Professor Mills states that these are:
- Self-satisfaction with risk awareness;
- Lack of confidence in the efficacy and safety of the vaccine.
- Convenience of access;
- A source of information and communication.And
- Socio-demographic characteristics (education, gender, ethnicity, religion, etc.).
Professor Mills’ study shows that an ethical plan for step-by-step vaccine introduction is essential for the program to gain support. This ensures fairness in favor of the elderly, caregivers, or comorbidities and health care workers, but that should be done. Beyond these groups, we also prioritize vulnerable people such as prisoners and homeless people, and front-line non-healthcare professions such as bus drivers, retail workers and teachers.
Professor Mills states that good communication and reliable information are paramount to facilitating recruitment. Currently, according to the report, about 36% of people in the UK and the majority of people in the United States say that vaccination against the virus is uncertain or unlikely. According to records of seasonal flu shots, health care support staff (37%) and doctors (40%), and in areas such as London, intake rates can even be very low. In addition, there is potentially damaging anti-vaxx false information from highly inaccurate internet conspiracy theorists and “foreign actors and third countries”.
Professor Mills said: “Misinformation is five key factors: distrust of science and selective use of expert authority, distrust of pharmaceutical companies and governments, simple explanations, and the use of emotions and anecdotes that influence rational decision-making. Caused by the development of information bubbles and echo chambers.
She further added, “The anti-vaxx group is largely characterized by what is called a conservative libertarian and those who are skeptical of medical research due to naturopathic solutions.” I add.
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