Weekly Fashion Roundup: July 19

This week, some of the biggest fashion news included company changes, a new brand ambassador, the announcement of a destination runway show and more.

The announcement of EssilorLuxottica’s acquisition of Supreme from VF Corporation by EssilorLuxottica is driving this trend. In the wake of this, Lewis Hamilton becomes Dior’s new brand ambassador/guest designer; Meta is reportedly looking to take a stake in EssilorLuxottica; Coperni will hold its SS25 show at Disneyland Paris; UNDEFEATED opens a sports center and branch store in Aranya, China; and adidas and MLS release an archival collection.

Below, Hypebeast has rounded up the best fashion stories of the week so you can stay on top of industry trends.

EssilorLuxottica to Acquire Supreme from VF Corporation

Photo credit/Future Publishing/Getty Images

VF Corporation is set to sell Supreme and spin off its streetwear brand to global eyewear leader EssilorLuxottica.

The two companies have reached an agreement that will see EssilorLuxottica acquire Supreme for $1.5 billion in cash. VF Corporation previously bought the brand in 2020 for $2.1 billion.

Supremes founder James Jebbie will continue to be involved in Supreme’s development. “In EssilorLuxottica, we have a unique partner who understands that we are at our best when we stay true to the brand and continue to operate and grow as we have for the last 30 years,” said Jebbia. “This move allows us to focus on the brand, our products and our customers, while setting us up for long-term success.”

The deal is expected to be completed by the end of the year.

Dior Announces Lewis Hamilton as Brand Ambassador and Guest Designer for New Lifestyle Capsule

Kenny Germe/Dior

Dior welcomes Lewis Hamilton to its network, with the famous Formula 1 driver now the brand's new ambassador. But that's not all. Lewis Hamilton is also the guest designer of a new lifestyle capsule.

A friend of Kim Jones, artistic director of Dior's men's collection, Hamilton worked with the leader and the historic house of the capsule, whose lookbook was unveiled this week. With this creation, Hamilton draws on his bold style and the refined notes of the prestigious house, with its streetwear and outdoor culture.

Geared toward the winter season, the Dior lifestyle capsule designed by Lewis Hamilton will be released in stores and online on October 17.

Meta reportedly seeking stake in eyewear conglomerate EssilorLuxottica

Justin Sullivan/Getty Images

EssilorLuxottica is back in the headlines this week as Meta is reportedly looking to take a stake in the conglomerate.

Currently, the tech company is preparing to acquire a 5% stake in EssilorLuxottica, which means it would also become a partial shareholder in Supreme. Although the two companies are in talks, it remains to be seen whether the deal will be successful or not.

According to The Wall Street JournalMeta is looking to capitalize on the success of its Ray-Ban collaborative smart glasses by acquiring a minority stake in the eyewear conglomerate.

Coperni to hold SS25 fashion show at Disneyland Paris

Anadolu/Getty Images

With Paris Fashion Week Men’s just wrapped up, brands are gearing up for Women’s Fashion Week for Spring/Summer 2025, set to kick off on September 23. But Coperni is taking things a step further by hosting its show at Disneyland Paris, aka The Happiest Place on Earth, which is also Europe’s largest theme park.

By setting up shop in the world-famous theme park, Coperni intends to highlight the current of modern femininity. What better place than Disneyland to showcase the pomp, glamour and sweetness of princesses and powerful women? With the SS25 show, the brand also pays homage to childhood and the magic of Walt Disney Animation Studios.

Stay tuned for updates on the Copernis PFW SS25 show at Disneyland Paris on October 1st.

UNDEFEATED Opens Sports Center and Chapter Store in Aranya, China

Unbeaten

UNDEFEATED expands physical operations with the opening of a new fitness center and store in China.

The new space is located in a resort town in Qinhuangdao. While the space has a commercial component, the highlight of the new building is its sports facility, which houses a basketball court, a swimming pool, a training area and a martial arts fighting room.

“Our design philosophy focuses on streamlining, maintaining the structural integrity of the stores while incorporating sports-inspired elements throughout,” said architect Liu Xiangbo of Link Architects, who helped develop the building alongside architect Liu Kenan and Atelier XK.

UNDEFEATED Chapter Sports Center and Store
No. 7-5, Binhe Commercial Street
Binhai New Road (Phase IX)
Changli County, Qinhuangdao City

adidas and MLS launch Archive collection inspired by classic football aesthetics

Adidas

The summer soccer kit trend isn't over yet as adidas has teamed up with Major League Soccer for an archival collection.

The retro offering features traditional MLS team styles across Gazelle jerseys, jackets and footwear. This special collaboration features MLS teams Inter Miami CF, LA Galaxy, LAFC, Portland Timbers and Sporting Kansas City.

“Third jerseys are always a favorite among our passionate fans, and we couldn’t be more excited to officially announce the first year of the adidas x MLS Archive collection,” said Rachel Hoagland, MLS Senior Vice President of Consumer Products. “The collection is a modern take on American soccer nostalgia and exemplifies the league’s commitment to honoring the unique legacies that exist across our diverse clubs.”

The adidas x MLS Archive collection is now available on MLS Website and MLS club retail locations.