Amazon Prime Day is here, bringing with it a slew of deals and savings, from home finds to the best beauty tools around. As always, we've worked hard to bring you concise picks of the best savings and most expensive styles to save you hours of scrolling.
As the first day of the Amazon Prime Day sale has come to a close, we've noticed that one dress in particular has become a firm favourite. It's understated, elegant and very chic for its reduced price of £28. Immediately, my stylist brain started buzzing with all the ways I plan to wear it throughout the rest of the summer, and naturally, I decided to share this outfit inspiration with you, our dear readers.
You might be surprised to learn that we fashion editors often turn to Amazon for more than just beauty and practical homeware purchases. With brands like The Drop as well as a plethora of indie brands on the site, there are plenty of treasures to be found, and we're experts at treasure hunting for those standout pieces.
Right now it's Grace Karin Long summer beach dress (£28) that catches our eye. With its smocked bodice, square neckline and flowing skirt, it’s the perfect throw-on piece that’ll instantly add a touch of sophistication no matter where you’re headed. The brand has given us a great selection of colours and prints, but as I’m a classicist at heart, I’ve taken inspiration from an understated black style that’s ready to be dressed up or down with ease.
You'll find that the stylish outfits I've rounded up below draw on wardrobe heroes and classic staples to create an overall appeal of quiet luxury, and since there are plenty of deals to explore today before Amazon Prime Day ends at 11:59pm tonight, let's dive right in.
Keep scrolling to see three ways I'd wear this Amazon Prime Day sale dress.
1. Market days
(Image credit: Who What Wear UK)
Style notes: For easy summer days, I look for an equally simple outfit, and this dress is ready to bring the simplicity. Throw on this elegant dress and add a pair of summer sandals, your favorite basket bag, and a touch of playful accessories to tie it all together.
Buy the outfit:
Grace Karin
Long summer beach dress
The square neckline is a very chic detail.
Saint Laurent
Small Raffia Bag Basket
Basket bags make a comeback every summer, and I'm looking to add a timeless style to my collection.
Monica Vinader
Capri Disc Gold Vermeil Cocktail Earrings
The organic shape and oversized design make it the perfect finishing touch for breezy summer looks.
LINKED STUDIO
The rose gold plated carnelian necklace
I love adding a pop of color to my minimalist looks with sophisticated accessories, and this pearl necklace is perfect for that.
Reformation
Magalie Flat Sandal
A pair of sandals you'll come back to year after year.
2. At the office
(Image credit: Who What Wear UK)
Style notes: Staying cool and well-dressed in a hot office and during the daily commute can seem like a daunting task, but a black dress will always be a reliable option. Opt for a stunning tote bag that will go the distance, sleek loafers and a silk scarf to add a fashionable touch.
Buy the outfit:
Grace Karin
Long summer beach dress
The ruched bodice adds comfort, making the dress ideal for all-day wear.
Shop the look:
Line
Margaux 10 Soft Leather Bag
If you're looking for an investment bag to cherish for years to come, you can't go wrong with The Row's iconic Margaux.
Sister
Capucine graphic print silk scarf
Add a touch of originality to your warm weather look with a printed scarf. Wear it as a neckerchief or wrap it around the handles of your tote bag for a pop of print.
Pound sterling
Thick gold hoop earrings
Another great find from Amazon Prime Day.
Valentino Garavani
Leather loafers adorned with Vlogo Gate
I turn to my classic loafers every season.
3. Evening outings
(Image credit: Who What Wear UK)
Style notes: Wearing this dress for a night out couldn’t be easier. Swap your sandals for a pair of sleek mules and opt for a bold handbag to liven up the look. As always, top it off with a versatile necklace, and for sunnier evenings, a pair of sunglasses will always come in handy.
Buy the outfit:
Grace Karin
Long summer beach dress
Jacques
Le Grande Bambino Leather Top Handle Bag
Even minimalists are drawn to bold shades of red.
Missoma
Axiom Chain Necklace
You will find that this chain necklace is part of your daily uniform.
Manolo Blahnik
Maysale 50 Buckle Suede Mules
Sleek, understated and designed to enhance your look for years to come.
Celine
Triomphe Oval Sunglasses
No matter the season, chic sunglasses always come in handy.
SHOP MORE SOPHISTICATED AMAZON DRESSES:
Draped details add to the sophisticated feel of this dress.
Grace Karin
Summer Beach Dress for Wedding Guest, Short Sleeve Long Dress, Green, A-Line, Smocked
From the green hue to the ruched details, there's a lot to love about this dress.
Drop
Dia mixed fabric midi dress
Every angle of this dress is so chic.
Drop
Shyla Eyelet Cotton Maxi Dress
A. We live
Polka dot midi dress, fitted cut, mid-length sleeves, square neck
Many of our editors have this dress in their wardrobe.
Grace Karin
Women's Casual A-Line High Waist Sleeveless Round Neck Dress White XL
Embroidery details add a bohemian touch to this pretty dress.
Drop
Britt Women's Ruffled Maxi Dress
Nothing says summer like an easy-to-throw-on dress.
Grace Karin
Beige polka dot long beach dress
The dress I designed is available in many prints and colors.
