The United States is ready to become a world leader in sports betting innovation

Neale Deeley, Head of US Betting at SportRadar, calls the next cycle of online sports betting in the country an “wave of innovation.”

According to Deeley, the United States now exists as a “wave of products.” The state has legalized sports betting and the app will be introduced to new or existing betting. The product has also been improved and smoothed.

“The wave of innovation will be interesting because I think the United States will start to lead the world in what you see,” Deeley said.

But what’s next?

What is the future of sports betting technology?

Well, Deeley didn’t want to make a prediction. Still, Parley of the same game, where PointsBet offers a live in-game version, is certainly an example of innovation. And much more will happen in terms of technological progress.

“Most Americans are betting through apps (rather than mobile web browsers and desktops),” Deeley said. “And it’s through native apps that offer much better technical capabilities for building sophisticated features about how they consume it.

“There is talk of betting with voice. It’s of that nature. So it’s far from the menu navigation type. There’s a huge amount of work done from a personalization point of view, so certain bettors are interested. Organize interference with what you have (your favorite team, players, etc.).

“Big Tech has solved this problem to some extent in other sectors. We need to find a way to bet and it’s starting to happen.”

For statistical data providers, touch screens also hold the future of sports betting. Consider betting that flashes on the game broadcast and can be placed with the click.

PointsBet wants to incorporate live NY online sports betting during the Mets broadcast on SNY. The Yankees network, the YES Network, wants the same.

Innovation faces all kinds of innovation and needs to overcome latency issues

However, there is still a delay issue, especially when it comes to the amount of cord-cutting that occurs. Streaming delays don’t work exactly from a live betting experience perspective.

“We are a technical organization that understands that latency is important, so we are deeply involved in the process,” says Deeley. “It’s not a new challenge. It’s been around for a long time and is well understood. But it disconnects the code, is 30 seconds behind the action, and the bookmaker app tells you what happened. If so, it may not be the most enjoyable experience.

“Janet Jackson (Super Bowl Halftime Show Controversy) In the past, I think we’ll see latency in that these gaps are filled and the second screen and app close quite a bit over time. . “

The wave of sports betting innovation has already begun

At a meeting in November 2021, NHL Chief Business Officer Ken Wachtel said the league is trying to enhance its own inplay betting structure with the help of Sport Radar packs and player tracking data. ..

“I think there are many areas where technology that helps promote (in-play betting) is available,” says Deeley. “1. Create additional markets and new bet types, and 2. Have tracking information to get a much richer dataset based on algorithms and what happens. Therefore, on board. You can keep the price longer.

“I think technology will go that way, and you’ll see a stoppage of your helplessness that you can’t stop your bet. No (the bettor) the whole circle I don’t like the idea that I missed the winner because I was waiting to accept the bet. You will see it in your memory, not in everyday events. “

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