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List Intestinal Cancer Symptoms in Toilet Paper Pack at M & S Inspired by Deborah James | Marks & Spencer
Inspired by cancer activist Dame Deborah James, Marks & Spencer adds information about the signs and symptoms of bowel cancer to the toilet paper package.
The changes coming into effect in September are part of a retailer partnership with BowelCancerUK. M & S will also make a £ 50,000 donation to a charity represented by James, who suffers from refractory bowel cancer.
Starting next month, there will be new signs for bowel cancer symptoms in the store and across the support center toilets.
Customers can scan the QR code and redirect to the BowelCancer UK website for more information.
The idea for the package came from Cara Hoofe, an M & S employee who was diagnosed with stage 4 bowel cancer at the age of 32 in 2016. She submitted her proposal to Chief Executive Officer Stuart Machine.
Hoofe tells Times: I feel lucky on my journey as the diagnosis has taken a different path, but I would like to reach out to everyone who can no longer use the diagnosis to raise awareness. “
“Early detection is very important and my main message to people is not to be embarrassed, to check things and talk to a doctor,” she added.
Former Vice-Principal James, 40, was diagnosed with bowel cancer in 2016. An activist with two children Praise drawn For her candid postings on social media as Bowelbabe and for raising awareness of the disease on her co-sponsored podcasts, You, Me and Big C.
This month she announced she was receiving home hospice care. Since then, she has raised over £ 6.5m for Cancer Research UK, and the Duke of Cambridge has visited her home to honor her.
In a recent visit to Royal Marsden Hospital in western London, where James was treated, he said: Her heritage is huge. “
Meanwhile, James and the in-the-style fashion collaboration raised £ 500,000 for the Bowelbabe Fund for Cancer Research UK in just one week. All profits from the collection will be donated to the charity.
She said the partnership “keeps me moving and takes me out of cancer.”
Last week, a pre-order for her second book was revealed Soared Within a few days of being available. The How to Live When You Could Be Dead publication was released this week and is already on the list of Amazon UK’s bestsellers.
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Bowel Cancer UK, along with M & S, is calling on other retailers to introduce an updated package of toilet paper to raise awareness of their symptoms.
Genevieve Edwards, Chief Executive Officer of Bowel Cancer UK, said: We are very grateful to Cara and the team for their commitment to achieving this. “
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Sources 2/ https://www.theguardian.com/business/2022/may/28/marks-spencer-bowel-cancer-symptoms-toilet-roll-packaging-deborah-james The mention sources can contact us to remove/changing this article |
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