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Big Boy Leads Internationals With Thailand’s Expansion | Franchise News
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The restaurant icon in the US is going beyond the state, as part of a broader Southeast Asia deal.
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Big Boy Restaurant, the head of Big Boy across Michigan, Ohio, California and North Dakota, has announced a partnership with Destination Eats that will see the American restaurant brand expand across the state across Thailand.
This is just the beginning when it comes to international growth, as the brand plans to then develop Big Boy across the Southeast Asian region.
This is a very appealing moment for our brand, as we get Big Boy from being an American icon to a global icon, said Tamer Afr, CEO, Big Boy. We are extremely enthusiastic about our development with a strong partner in both Destination Eats and Gary Murray. The current deal, a minimum of 70 locations up to 1,000 seats, demonstrates the iconic brand’s strength in the international arena and includes opportunities across South East Asia and the commitment of new properties to grow and empower the brand.
Big Boy currently has an open country in Thailand, as a way to familiarize the local market with the brands they offer and the values. The Thai restaurant is currently only offering delivery.
We are extremely excited to bring the best American Burger franchise to Thailand and Southeast Asia, said Gary Murray, founder and CEO, Destination Eats. When I was young, my parents always took me to Big Boy for my favorite burger. So for me Big Boy is about the experience and reminding guests, like me, of simpler periods and happier memories. We are excited and ready to launch and expand Big Boy across Thailand.
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