PHOENIX — A group of Phoenix churches is trying to change a major perception in the community.
“The biggest misconception is that people of color don't get sunburn or get skin cancer,” Belinda Miller said.
Miller is part of a group at New Home Baptist Church trying to debunk that myth.
“The danger comes from a lack of knowledge,” Miller said.
That's because lack of knowledge can be dangerous, she said.
Dr. Kelly Palmer knows that well.
“When I was diagnosed with skin cancer, I was like, 'Wow, I need to be more careful about protecting my skin,'” Palmer said.
Palmer works at the University of Arizona Cancer Center, and although she doesn't specialize in skin cancer, she does work on cancer screening in underserved areas.
“I think it really resonates with the community that New Home Baptist Church serves,” she said.
The church's outreach will be through flyers created by former University of Arizona student Rollin White, which include simple instructions for at-home skin cancer screening and advice on staying out of the sun when possible and covering exposed skin when that isn't possible.
“The reality is … everyone is at risk for skin cancer,” White said, “and in people of color, skin cancer is often detected much later, which makes it even more dangerous and leads to much poorer outcomes.”
According to the University of Arizona Skin Cancer Institute, only 9 percent of fair-skinned people will die from skin cancer after five years.
“If a black or African-American person living in the United States is diagnosed with melanoma, they have about a 34 percent chance of dying within five years,” said Dylan Miller of the Skin Cancer Institute.
Flyers have been posted at New Home Baptist Church in Phoenix, but Miller and her friends say they need to go much further.
“Our goal is for each and every person to educate someone,” Rutaniya Miller said, “so each and every person is given this flyer, and we want them to pass that information on to their loved ones just like we've given them the information.”
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