Fashion
ASK THE EXPERT: ALL ABOUT JACKETS
Q: I’ve heard a lot about the sales momentum of apparel categories over the past few seasons, but I have a more casual store focused on activewear. What do you see as the trends in men’s casual wear?
A: It's true that we've been talking a lot about clothing lately, because the persistence of this trend is unusual, but sportswear is also doing well.
Interestingly, in both apparel and sportswear, the top performing categories are jackets. In fact, five of the top six trending categories are jackets such as softshells, overcoats, rainwear, outerwear and, of course, sports jackets.
Outerwear is even outpacing sports jackets in terms of growth, up 15% year-to-date.
So this is where the trend really lies in terms of men's clothing. It's a more casual look and lifestyle trend. As we head into fall and the holidays, I expect these classes to continue to outperform the others.
Take a look at supplier performance in your jacket categories to see where sales are strongest and continue to invest in those suppliers. Also, look for new suppliers to bring fresh looks to your jacket selection so we can continue this trend next year.
Photo, top, by Pylyp Sukhenko.
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