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TikTok Announces New Tool to Fight Vaccine Misinformation

TikTok Announces New Tool to Fight Vaccine Misinformation

 


TikTok strengthened its community guidelines a few hours after the government announced a crackdown on anti-vax false alarms that spread throughout the app. Set strict new regulations Govern a social media company.

The viral video app has announced that it will begin rolling out new features next week, including features that will help prevent false claims about vaccine profiling on TikTok.

He said he hopes to ensure that the move is “a responsible partner in the next phase of the pandemic.”

New features include directing people searching for vaccine information on TikTok to respected experts on topics such as the World Health Organization, and detecting and flagging all videos describing vaccines. It involves introducing a new “vaccine” tag to stand up. This allows TikTok to place a banner on each of these to redirect the user to a trusted source.

Kevin Morgan, Head of Products and Processes for TikTok in Europe, said:

“At the same time, we continue to remove false information about coronavirus and vaccination.”

The United Kingdom was the first country to approve the Pfizer-BioNTech Covid-19 vaccine last week, followed soon by Canada and the United States.

Since then, the NHS has begun deploying vaccines among the most vulnerable people, but experts have expressed concern about the expected vaccine intake if false information is allowed to spread. ..

According to a report from the London School of Economics and Tropical Medicine last month, only 54% said they would definitely get vaccinated. Fall to 47pc After false information about a vaccine is displayed online, for example, claims that it can alter a person’s DNA.

Last month, tech companies promised to take a “timely response” to the falsehoods that spread to the site, as new features put more pressure on social media companies to crack down on such claims.

However, according to a survey compiled for ITV, as last week, vaccination prevention accounts across social media sites had 5.35 million UK followers.

This week the government Plan for stricter regulations on tech companies, Allows Ofcom to fine up to 10% of a company’s annual global revenue or £ 18m, whichever is higher, if Ofcom fails to quell concerns about harmful content shared on the app Includes doing. This can cover false vaccine claims.

Companies that fail to protect their children can be blocked.

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