Paul Hollywood signs six-figure deal to represent iconic brand amid Bake Off panel shakeup

PAUL Hollywood has landed a six-figure deal to star with meerkats in Compare the Market TV adverts.

The Great British Bake Off star will appear in the price comparison sites' latest campaign using his surname as a play on words to promote their 2-4-1 cinema ticket deal.

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Paul, 58, follows movie actors such as Arnold Schwarzenegger, Nicole Kidman and Macaulay Culkin who have previously starred in commercials.

A TV insider said: This is particularly surprising given the Bake off judge very rarely lends his name to anything or takes part in campaigns.

But the meerkat commercials are very popular and he thought the way they were going to use it was funny and clever.

And Paul is an international star worthy of an international campaign because Bake Off made him a famous face around the world.

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The adverts, which first appeared on our screens 15 years ago, feature animated meerkats led by Russian Aleksander Orlov and his friend Sergei, and brought us the slogan Simples!.

Paul will return as a Bake Off judge in series 15 on Channel 4 this summer.

The format has been repeated in 20 countries around the world and in the American version, called The Great American Baking Show.

The American show also has Paul as a judge, and has made him a star across the Atlantic.

But it remains to be seen whether Bake Off will return to C4 next year when their current deal with creators Love Productions expires.

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