Fashion
Covid-19 could mean the end of fashion’s favorite greeting, the aerial kiss
The air kiss is a brilliant metaphor for the dumbest elements in the fashion world; it feigns intimacy without the real tenderness of a kiss (thank goodness; the idea of a slobbering imprint of passing knowledge on my face wasn’t appealing even before a global pandemic). It also alludes to the international and continental nature of the industry. While a handshake is eerily British, an airy kiss on both cheeks – preferably with a glass of champagne in hand – is fabulously Italian.
Karl Lagerfeld has never been so fond of – for years he kept a fan over his face to prevent anyone from hitting his, and Isabella Blow said she wore her gargantuan Philip Treacy hats to avoid contact narrow sympathizers and hangers – on.
Either way, standard hello fashion is not yet relegated to the annals of history. Instead, in Milan various other gestures have taken its place. The most popular was the socially distant aerial kiss, an exaggerated display of the left cheek-right cheek kiss but at a safe distance of two meters. The elegant Anna Zegna, president of the Italian fashion house Ermenegildo Zegnas, prefers the low-key Japanese bow. It’s more classy and civilized, I think, she said.
Others have had bumps on their elbows, which look rather unsightly and awkward, like you’re embarking on a Morris dance. Some made kissing gestures under masks, or mimed exuberant but distant hugs. And, well, others couldn’t help their boundless Italian enthusiasm; the flamboyant Gentlemen Dolce & Gabbana instinctively greeted their guests with a warm embrace. Who wouldn’t forgive them for that?
We will probably be frowning again once there is a vaccine or everyone relaxes a bit. Until then, I take advantage of the reprieve.
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