Fashion

New retail platform Sensoria wants to help fashion get rid of unsold inventory

While typical sample sales in New York are often reserved for editors and connoisseurs, before opening up to the general public with big discounts and even bigger ranges, Sensoria is open to everyone online. We learned a lot from the first market, says Sayer. Men especially came to do their shopping. They target a stylish audience, who might be more enticed to purchase a purple Judy Turner crochet maxi dress ($400) or a Sapir Bachar leather choker ($250) after seeing it worn with other items from the selection. The Sensoria customer often buys multiple items in one order, Sayer says, and sometimes comes back for more. We have a lot of repeat customers, even within the same sales period, adds Lynch.

Their latest edit launches today, March 28, featuring A Company, Helena Manzano and Mara Hoffman.

We wanted to have our own brand without having a brand, says Sayer. We wanted to create something, but not create an additional product.

Sensorias' launch comes at a good time: luxury fashion retailers like Farfetch and Matches have split, leaving designer brands with one fewer outlet, a backlog of inventory and, in some cases, unpaid invoices . It seemed logical to build a brand around solving a problem in an artful and creative way, Lynch says, while still interacting with the emerging brands and designers they love.

So far, Sensoria has relied on its relationships to onboard brands, although it is looking to expand its business and plans to have two seasonal online marketplaces each year. They have not raised any capital but are reportedly open to investors. The first step is to look at excess inventory a designer might have, and from there, Sensoria selects the modification. Items are photographed, listed on their site, sold at a 60-70% discount off the retail price, they take a commission on net sales, and prices are agreed with the brand and shipped by the team. At the end of each market, Sensoria hosts an in-person pop-up sale in New York featuring all remaining items (the last one 65% sold). The process, they say, is very collaborative and the retail experience is meant to be elevated and elegant.

Sources

1/ https://Google.com/

2/ https://www.voguebusiness.com/story/fashion/a-new-retail-platform-wants-to-help-fashion-offload-unsold-inventory

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