The series is a fashion treat for viewers

This elaborate costume drama offers intrigue, style and a compelling storyline to global audiences, Xu Fan reports.

Pearls are usually used to make jewelry such as necklaces, bracelets or rings. However, during the Song Dynasty (960-1279), high society ladies adorned their faces with these precious globes, not for practical reasons, but simply to enhance their beauty with a unique charm.

The once trendy fashion was revived in costume drama The Double, marking the return of actress Wu Jinyan in a revenge-themed tale following the phenomenal success of 2018's Story of Yanxi Palace.

In one notable episode, Wu, who plays the lead role of Xue Fangfei, participates in a jili, or hair-pinning ceremony. This ritual, which dates back to the Western Zhou Dynasty (11th century – 771 BC), was organized by families for girls reaching 15 years old, or 20 years old if they were not yet brides, elegantly wrapping their hair into a bun and securing it with a bobby pin.

The scene shows the guests attending the ceremony, most of them from high-ranking families, adorned with pearls on their cheeks and foreheads, sparking a wave of heated discussions online.

Since its debut on streaming platform Youku in early June, the 40-episode series has quickly rocketed to become the platform's most-watched show, emerging as one of the summer's biggest dark horses.

Currently, hashtags related to The Double have accumulated more than 3.8 billion views on Sina Weibo, a social media platform that serves as a popularity barometer.

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