American Exchange Group Acquires Island Surf Company

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American Exchange Group has acquisition of the Island Surf Company footwear brandthe company announced in a press release Tuesday. Joe O'Brien, current president and CEO of the nautical-themed footwear brand, will continue to lead it following the deal.

“We are thrilled to partner with American Exchange Group,” OBrien said in the release. “This acquisition marks a new chapter for Island Surf Company, allowing us to expand our footprint and bring our coastal-inspired footwear to a broader audience.”

Accessories conglomerate American Exchange Group oversees the design, manufacturing, licensing and wholesaling of several brands, including Aerosoles, which it acquired in 2022And White Mountain Shoeswhich she acquired last year.

“The synergy between White Mountain and Island Surf Company will allow us to expand the brand’s reach and transform it into a comprehensive lifestyle brand,” said Alen Mamrout, CEO of American Exchange Group, in the release. “There are many opportunities to expand Island Surf Company into a variety of categories through strategic licensing, leveraging our combined resources and expertise to maximize its market impact and appeal.”

American Exchange Group is privately held and its portfolio of owned and licensed brands also includes Adrienne Vittadini, Danecroft, Southpole and Mudd.

“We view this acquisition as a strategic move to expand our market presence and introduce Island Surf Company’s innovative product lines to our established retail network,” Steve Velasquez, chief strategy officer of American Exchange Group, said in the release. “This step is part of American Exchange Group’s broader strategy to strengthen our commitment to providing products that meet the evolving needs of our customers.”

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