Why is Trump so obsessed with prices? It follows from childhood

The year was in 1987. A 41 -year -old businessman in New York with a frantic ambition is secretly questioned to assess the support of voters to an unlikely race for the presidency. He needs a message.

It was then that Donald Trump released full -page advertisements in the New York Times, the Washington Post and the Boston Globe to demand that the nations defended by America be made to pay.

For the American people, he began, grand. For decades, Japan and other nations have benefited from the United States.

Trumps Open Letter on September 2, 1987, said that America could end our major deficits by invoicing nations for the protection of the American army.

On the day of the announcement in the newspapers, he told the legendary Larry King television interviewer that many other people were tired of watching other people tearing the United States. It is a big country. They make fun of us. Behind our back, they make fun of us because of our own stupidity.

Two months later, when the Trumps The Art of the Deal's co-author book was released, its message had been finished to focus more on trade than defense: I have great respect for what the Japanese have done with their economy, but for my money, they are often very difficult to do, it started a passage on new luxury property buyers in New York.

Follow -up: prevailing on the approval of the winning

They rarely smile and they are so serious that they do not make business fun, he added. Fortunately, they have a lot of money to spend and they seem to love real estate. What is unhappy is that since decades, they have become largely richer by lowering the United States with a selfish trade policy that our political leaders have never been able to understand or counter fully.

Tony Schwartz, co-author of the Art of the Agreement, left, with Ivana Trump, the Carmen delloce and Trump model

Sonia Moskowitz / Getty Images

Trumps targeting the nations that snatch America and his idea of ​​making them pay the privileges of American defense and trade has crystallized as he plunged his toe into politics for the first time.

Tony Schwartz, co-author of The Art of the Deal, which wrote the text based on hundreds of hours of conversations with Trump between 1985 and 1987, recalled how his vision of the world was built on the same zero-sum approach that he adopted for business. Either you win, or you lose, you dominate, or you submit. While he was thinking of becoming president of the United States, Trump imagined his behavior as an extension of his own; He considered generosity to business partners as a weakness and their success with American consumers as a personal affront to his commercial instincts to win at all costs.

Remarkably, Trump spent his life feeling like a victim, said Schwartz. What he means is every time he does not completely dominate, he is scammed. The world pays the price of his childhood.

To support this statement, Schwartz underlined a comment that Trump made to another biographer, Michael Dantonio, in 2014. When I look at myself in the first year and I look at myself now, I am fundamentally the same. The temperament is not so different, said Trump.

Life was a constant battle to dominate the playing field.

Ronald Reagan, the American president at the time, with Trump during a reception of the White House in 1987

White House Photo / Photoquest / Getty Images desktop

Trumps serious exploration of a presidential race in 1987 was revealed in an upcoming book, Power: The 50 truths The Definitive Insiders Guide by Doug Schoen, the sounder he hired to test the reaction of voters.

Schoen found little name recognition (it was 16 years before the apprentice was released for the first time on television and made Trump a familiar name) and when he went to spend a speech in New Hampshire, the state organizing the first republican presidential competition the following year, Trump denied having had ambitions of the White House.

But at the Portsmouth Rotary Club, the day after the stock market crisis on Monday, October 19 of the same year, the Trumps' recovery message was fully emerged.

We should have a tax drop, he said. We should have Japan and we should have Saudi Arabia and we should have all these countries that literally tear us off on the left and right, they should pay for our deficit of $ 200 billion.

Now the deficit is 1.8 billion of dollars and Trump estimates that the prices can open it and pave the way to prolong its tax reductions in the first term.

Trump aboard his Puma helicopter. His opinions on prices were already clear at the end of the 80s

Images Joe McNally / Getty

Trump transmitted a 1988 race to the presidency, but as the economic force of Japan increased, the same goes for the prices was the answer. That year, he told Oprah Winfrey: if you are going to Japan right now and try to sell something, forget it, Oprah. Forget it. They come here, they sell their cars, their magnetoscopes, they eliminate the hell of our businesses.

Dantonio told how Trump admired Lee Iacocca, the charismatic president of Chrysler who relaunched the company against a Japanese import barrage with a famous advertising campaign and his slogan. Pride is back.

Trump in the hall of his mansion in Greenwich, Connecticut, in 1987

Images Joe McNally / Getty

In 1988, Trump was outbid in an auction by a Japanese company for a piano that was used in the film Casablanca. Shortly after, he told a television journalist: I very strongly believe in the prices that America is scammed, we must price, we must protect this country.

Trump’s main objective moved while Japan’s economy stagnated and the Chinese rose after obtaining President Clinton’s approval in 1999 to join the World Trade Organization, which she completed two years later.

Two months after launching his improbable campaign for republican appointment in 2015, Trump told Fox News: I will take back our money from China, and Chinese was going to love us here, China takes advantage of us, they make a fortune, and they don't even love us.

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