House money: How much does Penn State Football pay its players in 2025?

If the American district judge Claudia will approve the NCAA Titanic Settlement next Monday in Oakland, this means a large payment day for tens of thousands of university athletes beyond, present and future.

And that includes former Nittany Lion stars and current student athletes, who will literally be on the Penn State Intercollegiate Athletics Official Payroll in the fall of 2025, with various James Franklins players who are planned to make six digits and more, perhaps much more.

The arrangement of the Class Action right case, named after Lead-Requarter and former Arizona State Swimmer Grant House, means large (GER) dollar for tens of thousands of athletes: for current university athes, such as those in Penn State, who will share an extra $ 20.5 million in income differences every year. And for every university worksheet that played from 15 June 2016 and 15 September 2024, especially those who played Power Conference College Football and Division I men and women's basketball. At an amount of $ 2.78 billion.

A current player such as Penn State Quarterback Drew Allar is paid for the 25 games he played (and 15 he started) until 15 September of last season as part of that Back-Pay scheme. Of course Allar also receives Rev-Share money, plus marketing offers through traditional NIL channels, such as Happy Valley United, the non-university company that does deals for players and pays players. Allar also receives deals as a customer of the mega-talent agency, Creative Artists Agency (CAA). CAA also has Franklin as a customer.

Penn State Athletic Director Pat Kraft is all-in with opening the ICA portion for the maximum amount that the NCAA is allowed by the NCAA, but is expected to gradually grow to no less than $ 30 million. Penn State Athletics raised nearly $ 221 million in gross turnover in the tax year 2023-24.

The new Rev-Share statement gives those athletes part of the money they have helped generate as their primary labor pool, from TV and other media collars, card dollars, concession and parking collars, advertising and licensing collars and conference and NCAA dollars. Last year Penn State received $ 60 million from the Big Ten conference. This year that competition of the competition is expected to jump to $ 73 million. And by 2030 the estimates are that the share of Penn States of Big will be higher up to $ 100 million.

Kraft a strategy

So there is a lot of income for Penn State to share. The logic is academic (although not academics), at least for Kraft, who has a bachelor's degree in sports marketing management, a masters in Sport Marketing Administration and a Ph.D. In sports management.

His marketing now, Kraft said a few weeks ago. I think the marketing dollars with the new REV share and the $ 20.5 [million]. Of course the 20.5 started investing, then it increases 4% every year. I mean, did that.

I think what people think of the traditional zero piece are where we should be. You have to keep looking and you have to keep doing what you are doing. But in this new system you have to show a real market value. And this is where the power of Penn State is a hugely active, because the real market value for the starting quarterback in Penn State, it is pretty good.

We have to lean on that and with our business partners. And so that is a kind of new world of name, image and parable. That is what we have met at the Big Ten and the SEC meetings is to understand how this new world will live. I will say, everyone will discuss the 20.5 and the Rev Share.

Payment day for the past

A few weeks after the Penn State Wisconsin football team defeated in the Big Ten Championship match 2016 and then participated in an Epic Rose Bowl match against USC, Star Saquon Barkley and a few teammates signed signatures on a special Big Ten Champions in the Brytany.

Their appearance was hyped in advance and hundreds of football fans flooded the BJC for Saquons name (a signature) and image (on a memorial poster). The Hoops Ticket-Buyers came for football, absolutely not the basketball, because PSU was in the middle of a Nachistmas 7-13 free fall.

A total of 24.94 million people had watched the Nittany Lions two postseason matches in 2016-17 on television. And another 160.146 fans watched the Big at title competition and Rose Bowl personally. Saquons -share in those reviews Bonanza and presence Avalanche? Zero. Saquons share in that signature session? Zero, as in nothing and not zero.

A few days after that BJC free appearance I saw Saquon on Penn States Campus. I asked him, how much did they pay for you for that event on the BJC?

He grinned innocently and said: nothing.

Remember that this was early 2017. I said, we know they were coming to see you, Saquon. Let's do the math: let's say that 2,000 fans went to the game to see you and some of your teammates alone. For $ 20 per person for tickets and a hot dog and a drink, that is an extra $ 40,000. How much of that did you get?

Uh, nothing, Barkley said, his head shaking. A good -hearted and really good -hearted person who likes to give up his zero at BJC for PSU, he still got my point. And zero dollar.

With a positive statement by Wilken, Barkley, who recently signed a two-year contract of $ 41.2 million with the Philadelphia Eagles, the NCAA is paid for a part of the income he helped as a student athlete in Penn State. Maybe he doesn't need that backrest now, but I bet he could have used it as a student.

So, about where are we and the right to Wilken about? Much of the $ 2.78 billion to be paid by the NCAA goes to what is essentially Back -Pay is for mainly former Major College Football (75% of the amounts paid) and basketball players (20%). In total, up to 400,000 former university athletes could receive a payout.

According to ESPN, Power Conference football players, such as Barkley, and Basketball Players from Mens receive an average of $ 135,000 in annual payments over 10 years. The Associated Press sets the average repayment payment to $ 91,000. Allar, as mentioned earlier, also gets part of this. Former ladies' basketball players from Division I will receive an average of $ 35,000 in total payments, while former athletes in other, less resources -oriented sports receive a tenth or less of that amount.

Pay days available

How will Kraft, Franklin & Co. Divide the $ 20.5 million that they will now pay to their current athletes? This goes beyond what the private and separate NIL Collective Happy Valley United Penn State athletes, usually in football and basketball, will continue to pay for marketing opportunities.

And what HVU and others have already paid and promised. Under the proposed regulation of the NCAA, a clearinghouse system that is managed by the financial giant Deloitte, all zero-deals of third parties for Division I-Student athletes will follow and evaluate with a value of $ 600 or more” Ensure that they are a fair market value and for a legitimate business goal. Many schools, including Penn State, hastily hurry through zero payments in the hundreds of thousands of dollars to their best returning players at the moment before the Clearinghouse comes into force. That was an important part of retaining players and recruiting new through the portal. Talked a lot of money that in some cases is $ 1 mil and more.

Nationally, Power is expected to pay four football programs 80% to 85% of that $ 20.5 million REV-SHARE will pay money or marketing money, as Kraft calls it to their football players. That amounts to a football layout of around $ 16 million or so.

Patrick Orourke, a Washington, DC-based economist and CPA, runs the website NIL-nCaa.com, where he shares his Rev-Share study. And, in that spirit, Orourke estimates that Penn State Athletics will share his $ 20.5 million new player wage money as follows Here is his top 10, due to average compensation per player:

That $ 160k per footballer on the 105-man selection to be covered is just an estimate and an average. Some get more allar, recurring run Nick Singleton and Kaytron Allen, and transfer -wide recipients Kyron Hudson (USC) and Devonte Ross (Troy) are among the best guesses.

How much more? Well, it was reported that Quarterback Beau Pribila received a guarantee of $ 1.4 million to switch from Penn State to Missouri in the middle of the Playoff -Run of Nittany Lions College Football last December. How much is the Mizzou Athletic Department REV shares and how much is zero collective money that guess each body. Well, Beau knows. Certainly, Allar is worth more.

One of the top four averages are for basketball, struggling (2025 National Championsagain) and men's ice hockey (for the first time in the frozen four). Only hoops do not produce on the field.

Franklin about paying Franklins

Last Tuesday, in his press at Beaver Stadium to start official spring exercises, I asked Franklin for his POV, in the light of the upcoming Wilken statement, about a few wage questions:

The first: Do you already have or when do you let boys know what their number is that they are going to get?

Yes, I think this is the challenge, right? Penn states that the 12-year-old head coach said. One of the things; It's crazy. It is as if you have the transfer portal open during the play -offs. Is not very logical, right?

It's the same. Played our season, had to make plans for NIL and the transfer portal like everyone else in the country, and you had to have them done before the transfer portal was closed because that influenced the people's decisions.

Then you did not know or understood all the rules of involvement and how it would work because it was still being worked in court. So this is a challenge in the entire country. Many coaches are talking about this. Many advertisements are talking about this. Many commissioners are talking about this.

It is a challenge. I think, after you have received one of the income exchange throughout the year, you have a structure that you have used in previous years that went well and that you want to build on it or some things you want to adjust and become better.

To your point, he added, that's why this is so challenging. You have to make decisions and really go further before you have all the information and all guidelines. Decisions are still being made, not only in the courts, but also with commissioners and AFCA, and all these things. So very challenging.

And the second: How close are the estimates for your quotation unquote payroll around $ 16 million of that new money for football next year?

It is clear that it would not go into the details and the details, Franklin replied, but that is what this has made so challenging. It is not like when we decided that we were going in this direction that all the rules [and guidelines] were mapped for everyone. They are still changing while we speak. So it has been an interesting year for everyone.

The great earners

Unless you suppose the PENN State players allege their rev-to-share/marketing dollars, let's look at the five best-paid employees on the Penn State Athletic Department (and almost throughout the PSU-Biosphere, except for some doctors and managers). PSU ICA includes more than 300 full -time employees and 840 athletes. Numbers are based on 2024 income and/or their contract 2025, and are annually:

1. James Franklin, football coach, $ 9.4 million
2. Mike Rhoades, men's basketball coach, $ 3.6 million
3. Jim Knowles, football defense coordinator, $ 3.1 million
4. Pat Kraft, athletic director, $ 2.26 million
5. Andy Kotelnicki, football offensive coordinator, $ 1.7 million