(Bethany Baker | The Salt Lake Tribune) Bear, the mascot for the Utah Hockey Club, waves a flag on the ice after the Utah Hockey Club De Calgary Flames in the Delta Center in Salt Lake City defeated on Tuesday 1 April 2025.
Sports
Mammoet, Outlaw still in the game

Options and obvious non-bees for the final name of Utah Hockey Clubs are always expanded through the United States patent and trademark office.
But why?
It seems that the owners of the clubs do not want the public to discover their teams new branding through the trademark applications in the Open Database.
While the three finalists for the Future Name of the Hockey Teams are known, Smith Entertainment Group Fan voices are performed on the Names Utah Hockey Club, Utah Mammoth and Utah Outlaws on four Delta Center matches at the end of January and early February extensions have been submitted to almost a dozen trademarks.
The logos of Utah Hockey Club that were used during the inaugural season were extended on Wednesday. So requested for Utah Outlaws and Utah Yetis, although SEG said that it came as a possible name of the latter.
Utah Mammoth, ICE, Mountainers, Swarm, Squall, Blast, Glaciers, Hockey Club and Caribou were all extensive at the beginning of February. Utah Fury, Venom and Blizzard are the only remaining names under Uyte LLC that are not extensive. Fury and Genom's non-final office promotion arrived on January 9 and Blizzards arrived on January 16. The organization has 90 days to extend from that date, so the window is still open.
By paying to keep all trademark applications active, fans and media cannot see which brand the team actually chooses.
What is a non-final office promotion? Why is it important?
A non-final office promotion is a communication from a patent or trademark researcher who calls a legal problem for the request of the uties for the first time. The application owner must respond to the letter within three months (90 days) from the date on which it was received. In that situation, an optional extension of three months can be granted for a fee. That is what SEG continued to do.
If the answer from the application owners meets the first examination of the USPTO, it goes to registration. Even if the team is not going to use Say Swarm or Glaciers for his name, SEG can pay to expand them to mask the chosen brand.
(Francisco KjolseTh | The Salt Lake Tribune) A new NHL Utah Hockey Club team takes shape on the top floor of the Delta Center on Tuesday October. 1, 2024.
However, there seems to be a low. All potential names have been submitted so far under the owner of Uyte, LLC. However, the three logos that appeared on the Fan Survey and then leaked to the public are submitted under SEG Hockey, LLC.
The new Utah Mammoth, Utah Hockey Club and Utah Outlaws Logo applications were introduced on 3 February and have not yet received a non-final office campaign. However, it suggests that they remain the top three choices because they are the only names that SEG has registered, with trademark logos for, except the inaugural used this season. While all names under Uyte, LLC can continue to extend to the official announcement, the logos under SEG Hockey, LLC, would be the thing to keep an eye on.
The organization probably already knows the name and can complete the trademarks after they have announced that the timeline will remain somewhere in the summer for the 2025-26 season.
Sources 2/ https://www.sltrib.com/sports/utah-hockey-club/2025/04/03/utah-hockey-club-name-trademark/ The mention sources can contact us to remove/changing this article |
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