Google discontinues third-party Fitbit apps and watch faces in EU

Overview Google has announced that it will end support for third-party Fitbit apps and watch faces in the EU by June 2024 in response to new regulations. Although the announcement did not directly attribute the EU's digital market law, it is possible that the DMA had some influence on this decision. Violating the DMA can result in steep fines for companies like Google, up to 20% of global revenue, and has implications for industry practices.

Although the Digital Markets Act (DMA) has only just come into full force, it has been in the works for quite some time in the European Union. Lawmakers created regulations to maintain competition between dominant technology companies like Google, Apple, and Meta. As we adapt to doing business under these and other new ground rules, Google has made changes that impact Fitbit devices.

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Google announced on its support page in the Fitbit Help Center that support for third-party Fitbit apps and watch faces will end in June 2024 (via 9to5Google). The company did not directly cite the DMA as the basis for its decision, but did mention “regulatory requirements.” Google has identified the following devices as directly affected by this change: Fitbit Sense (original), Fitbit Sense 2, Fitbit Versa (original), Fitbit Versa 2, Fitbit Versa 3, Fitbit Versa 4, and Fitbit Ionic.

Google isn't the only company facing new EU regulations

Since the creation of the DMA, tech companies have been given approximately six months to fully comply with the regulations before they come into force in the EU. The European Commission has identified Alphabet, Meta, ByteDance, Apple, Amazon, and Microsoft as “gatekeepers.” According to the language of the DMA, this means providing a gateway between businesses and consumers for access to core platform services. DMA was developed as a way to prevent gatekeepers from reducing competitiveness by favoring their own products.

Companies that fail to comply with all aspects of the DMA within the EU are subject to specific penalties. For example, initially a fine of up to 10% of world turnover may be imposed, but if no adjustments are made he can rise to 20%. Additionally, there is plenty of fine print embedded within the DMA to further protect consumers. For example, companies will no longer be able to create customer behavior profiles for advertisers. It may take some time to iron everything out, as industry leaders refine their methods. Along the way, we should expect changes like Google's recent Fitbit decision.

Sources 1/ https://Google.com/ 2/ https://www.androidpolice.com/google-european-union-fitbit-digital-markets-act-apps/ The mention sources can contact us to remove/changing this article

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